Using data to attract delivery customers to back to your venue
Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business.
By now, most hospitality businesses have gained a strong loyal delivery-only customer base. Those customers that have never been in to the venue present a revenue opportunity to be unlocked.
So… how do you attract those delivery-only customers to your venue to generate more sales?
1. Make use of customer data
The secret lies in the data you’ve gained from your delivery customers through various ordering platforms and your website. Data you can now use to reach out via email and SMS to highlight your exclusive in-venue only offerings.
Here are some ideas to convert your delivery customers to dine-in.
2. Highlight the difference between your delivery and your in-venue offerings
Your message should focus around the fact that customers might miss out on certain dishes and drinks when using your delivery service only. Your delivery menu is probably a condensed version of your actual menu. Plus, some of your menu items might simply not be suitable for delivery.
So, the likelihood is that customers who are regularly buy your delivery offers are interested in discovering more of your menu. You just need to make them aware of it.
Take a look at some examples:
“Why not pass by our venue this weekend to enjoy even more of our all-time favourites …? Book your table now and get % off your visit.”
“Are you a fan of our XYZ? Then you should also try ABC Exclusively available at our venue only. Reserve your table now.”
3. Create in-venue/location based exclusives
Why not go a step further with several special promotions around your in-venue exclusives to entice customers?
And don’t forget to mention your special deal/offers that are only available for sit-in customers, e.g. 2-4-1, happy hour, etc.
Some items to point out:
- A wider menu choice in general
- Daily specials with limited availability
- Fresh beer on tap/draught
- Wide range of cocktails and drinks
- Drinks refill
4. Tap into the unique in-venue/location based experiences
Customers are not only missing out on certain dishes and drinks but they’re also not able to experience your in-venue atmosphere. Think about what makes your venue special and focus your messaging around the overall dining out experience they won’t get at home.
What to include:
- It’s time to relax – you’re being taken care of by our team
- Enjoy a meal/night out with family & friends in our relaxing atmosphere
- Got an occasion to celebrate? We’ve got you covered
- Highlight any special events and themed nights
- Don’t miss out on our live music events
- Instagram-worthy presented dishes
Want some help in converting your delivery customers to walk-in’s?
Please use the form below to let us know more about your requirements and get in touch with one of our team. We’re happy to help.
Main Image from: https://www.velvetmag.co.uk
