TikTok Paid Marketing: How to Use TikTok Ads to Grow Your Brand

If you run a business based in Cambridge, London, or anywhere in the USA, then you know the sudden attention and the praise that TikTok has been amassing from renowned brands and marketers in the recent past. Sitting at your home-office desk while scrolling through TikTok videos, you run into your competitors’ content on the app that seems to be...

Why TikTok Ads?

TikTok is a one-stop destination for hilarious, creative, and authentic videos that see an average viewer spend 52 minutes a day on the platform. Brands are moving away from generic corporate messaging towards the type of messaging that tells a compelling story, fosters authenticity, and enhances personalisation. This is where TikTok beats all the other social media platforms by a...

What TikTok Ad Content Should You Create?

For your ad campaigns to be successful, you need content that is both entertaining and intriguing. Also, depending on whom you are targeting, you need to tailor your content accordingly. TikTok users are mostly young users under the age of thirty. If your product serves this market, then TikTok Ads can do wonders in boosting your online presence and...

Targeting TikTok Ads​

TikTok Ads targeting isn’t as robust as that of Facebook, but it still allows you to customise your audience to ensure that you reach the right people with your campaigns.You can target people based on their: Age brackets Geo-location Gender Interests Custom audiences You can build custom audiences on TikTok and add them to your ad groups.There are 4 main ways that you can use...

How To Create And Install The Ad TikTok Pixel

Create and install a TikTok pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads’ impact on your website. This clever bit of code enables you to monitor sales, user activity, and find the right audience for your ads. TikTok’s pixel is a javascript code that allows you to track and understand the actions users take on your website. When a user...

The 5 TikTok Ad Formats Explained

TikTok Ad Formats Explained
With 5 different ad formats to choose from, knowing what type of TikTok ad format best suits your business marketing objective can be quite challenging for first-time TikTok marketers. Most businesses even stop to wonder if TikTok Ads are even worth the hustle in the first place, but thats what people thought about Facebook Advertising and look at that now.......

How To Apply For Tik Tok Advertising Ad Credit

Tik Tok Paid Marketing Cambridge
We all know small and medium-sized businesses (SMBs) play an important role in building communities, and the social media "new kid on the block" Tik Tok  are committed to empowering and supporting businesses like yours during these challenging times.Eligible SMB customers can claim a one-time free ad credit worth £240.00 GBP to be used by December 31, 2020.Additional spending...