Brand Awareness Through Effective Digital PR Strategies

`{` C L I C K `}` - And Explore The Potential Of Digital PR For Your Business

Digital PR is a key component of omni-channel online marketing for any business that truly wants to dominate it’s sector. To get the best results for your Digital PR campaign, it should be run succinct with SEO strategies. Digital PR and SEO work hand-in-hand to secure better organic rankings and improve traffic. Many successful Digital PR campaigns also involve elements of influencer marketing.

So What is Digital PR? (and How It Can Improve your SEO and Online Awareness)

Digital PR is an online marketing strategy used by businesses to increase their online presence. Digital PR agencies work closely with the client to communicate their point of difference in a genuine and newsworth manner, to a trusted network of journalists, bloggers and influencers to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).

Digital PR Agency Cambridge

Digital PR involves gaining high-quality backlinks from websites and online publications and authentic (UGC) user generated content reviews. Digital PR helps your brand reach your target customers by featuring your business on the websites they may read frequently, the podcasts they listen to whilst commuting and the social media accounts they follow with a passion. It can even get you five-star reviews on Google My Business, Facebook, Trustpilot and FEEFO. Ultimately, Digital PR is an essential element that positively impacts a website’s search engine visibility and ranking, and the metrics are there for all to see for complete transparency.

 

For local businesses, a well-planned Local SEO Digital PR strategy will focus on getting your business featured in online publications that write about your local area . These could be local newspaper websites, local blogs written by bloggers living in the area, reviews from local people who have purchased from you and local events or charities you sponsor.

 

What types of Digital PR Strategy are available for your business in Cambridge?

Digital PR strategies predominantly focus on publishing articles and securing backlinks from relevant websites and blogs. 

 

It also involves nurturing relationships with journalists to get mentioned in the press. However, there are several different ways this task can be implemented, different types of links that can be built and other important Digital PR strategies that may also be utilised.

Here are some of the most common types of Digital PR strategy:

  • Publishing articles online to gain high-quality backlinks and brand exposure
  • Networking with journalists and editors to gain trust and to build backlinks and brand mentions
  • Publishing press releases and syndicating newsworthy content to earn press features
  • Blogger/ Vloggers outreach to gain backlinks and mentions on relevant blogs/ vlogs
  • Influencer marketing to gain mentions on influential social media accounts
  • Affiliate marketing programmes that pay a commission to bloggers who refer customers to your business
  • Offline press events or blogger events that aim to gain online coverage.

 

Digital PR vs Traditional PR

Traditional PR focused on print-based publications, TV and radio. But print media isn’t what it used to be and online media is rapidly overtaking traditional print publications and even TV. With the growth of online marketing, the savviest of these PRs have shifted their focus online to Digital PR.

Digital PR Agency Cambridge - Imact of Campaign Strategy

The Key Benefits Of Digital PR For Your Business

Digital PR has many direct and indirect benefits to businesses. Set goals for your Digital PR campaign before you start so that you can track how well it performs. Here are the main benefits you’ll want to look out for and set goals around when running a Digital PR campaign:

  • Improve SEO and rankings — Publishing on high-authority websites and getting links to your website will push you up the rankings for your target keywords. The higher up you rank on Google, the more traffic will come to your website.
  • Networking with journalists and editors to gain trust and to build backlinks and brand mentions
  • Boost website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website. It’s like wildfire, but you need to light it.
  • Build brand trust — A Digital PR team makes sure your customers only see good things when they type your company’s name into a search engine. Creating engaging content and securing positive impartial reviews will nurture your brand image over time. Useful, high-quality articles that are SEO-friendly will signal to search engines that you’re a credible source of information, while having your products or services reviewed by bloggers will increase trust in your brand.
  • Generate leads — A great Digital PR strategy should put your products in front of a relevant and interested target demographic and audience. The more people reading about your products and clicking through to your website, the more leads you will generate.
  • Increase sales — Any Digital PR agency worth its weight knows that businesses have to generate leads and sales to see an ROI from their digital marketing investment.

    A Digital PR campaign should generate leads and introduce prospects to your brand, it should offer quality content on your website that will these prospects open a journey through a path to conversion funnel and turn them into brand loyal customers.

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