Google Ads Agency-Pay Per Click (PPC) Cambridge

Your immediate competitors love Pay Per Click (PPC) Advertising for a reason - the results are trackable and almost immediate. You don’t have to wait for your page to get indexed, receive that backlink from you know who, or get picked up by a giant media.

If you search your main target keyword on Google, chances are, you will come across several Google Ads placed by companies in your industry, bidding for it.

The cost per click has been rising. This is so because Google Ads work, and marketers aren’t afraid to increase their marketing budgets as long as there’s a reasonable Return on Investment (ROI) that can be directly attributed to the campaigns being run.

Paid Search Marketing in Cambridge

At One9Seven6, we understand the PPC landscape and infrastructure. Our process has proven effective, helping local, national and international clients find the best keywords to target with the right budget and great conversion rates.

We run:

Search campaigns (Google text ads)

Display Campaign Ads for Google Display Network

Google Shopping Ads and Local Inventory ads for retailers

Video campaigns for YouTube Ads and Display Network

Remarketing Ads for targeting people who have engaged with your brand before

We are an inbound performance marketing agency that works with clients in different verticals in the UK. Thus, our approach is an integrated process informed by data and target audience research.

We are not just about delivering ads. We create experiences that result in the desired business goals of our clients, whether that is expanding reach, boosting brand awareness, generating quality leads, or making sales.

Major challenges of PPC Advertising

As lucrative as it actually is, if you don’t know what you are doing, it’s easy to lose money with PPC Ads without any immediate results.

This marketing is marred with:

Rising bidding competition

Increase in cost per click for many markets

Need for expertise in conversion

Trust issues amongst search users and the advent of ad blockers

Conversion relies on other factors beyond the scope of Google Ads

Need for monitoring and revising campaigns for optimum results, which can be time-consuming for small businesses that don’t have a budget for a dedicated campaign team

Some Google Ad types cannot be used to meet certain business goals, for instance Shopping ads for lead generation

Thus, to successfully run conversion-focused campaigns, you need a team that knows it all or at least can stretch above and beyond to make more meaningful advertising decisions as and when required.

This can be expensive and tedious to manage for small businesses.


Leave all these in our hands, a PPC advertising agency based on proven metrics.

What are the benefits of PPC Ads?

Google Ads are cost-effective since you only pay when a person actually clicks through to your website or landing page instead of just impressions

Most Google Ad types allow you to target your campaigns so as to reach your most ideal customer, increasing the chances of conversion

PPC ads are measurable. This means you can track and attribute every sale to a particular campaign, giving you enough data to make informed marketing and budgeting decisions

Google ads make it possible to immediately reach your ideal customer instead of months of building your social following and optimizing your website for search

While content creation for marketing your sales pages can take you up to 30 hours to create and publish, setting up a Google campaign happens in minutes

PPC ads work well with other marketing channels such as landing page marketing, content marketing, and email marketing

Google Ads provide a wealth of useful data that can inform your other marketing efforts, for instance, which keywords to target for your search optimization efforts

How we approach your Google campaigns

To gauge whether we’re a good fit for your Cambridge business, here’s our three-step process that we use in promoting your business through Google Ads Campaigns.

To ensure that we are bringing in the most qualified paid traffic, we double down on keyword research.  To do that, we first profile your ideal customer based on interests, locations, and other demographic factors. We then use these in finding the right keywords to target.

The keywords we choose will have different intents, and this is informed by the main business goal(s) behind a campaign. For instance, if you want to generate leads for your local web design business, we may target keywords such as free website audits in Cambridge.

The final step in the keyword process is determining the profitability and viability of these chosen keywords using tools such as Ahrefs and Google Keywords Planner. We use the cost-per-click estimates to ensure that the keywords we are targeting align with your budgeting needs.

To create your campaign, we first decide on the right Google Ad format that will give you the most results, based on your industry, campaign goal, what you are promoting, and target audience. From search ads, Google Display ads, to Video ads, there are several formats to choose from.

After we have settled on the format, we then go ahead and brainstorm content for your campaigns. Here, we may tweak your landing pages to ensure coherent messaging. The content we create will be determined by the ad type, i.e., text for search ads, video for video ads, images or animations for Display ads, etc.

Once we have our campaign assets all created and optimized, we then go ahead to create and launch your campaigns on Google Ads.

Set-and-forget is not a strategy here at One9Seven6.

We continually monitor how your campaigns are doing and tweak as and when is required. This could include increasing ad spend for some campaigns, removing some keywords from the targeting, adding new keywords, suggesting new landing page optimization tactics, changing button color, or moving the CTA up and monitoring the effects.

FAQ about Google PPC campaigns

Google PPC ads are worth your money as long as your marketing campaigns are resulting in Return on Investments (ROI). So, if you are generating sales, sparking conversations around your brand, or making sales, then you’re getting value of your money.

PPC stands for Pay Per Click and refers to paid online advertising such as search marketing, where you, as the advertiser, are only charged when a user clicks through to your website or landing destination page.

For people to continue spending on ads, they have to work; otherwise, the bidding would drop, and the platform likely goes under. However, spending on Google ads is on the rise, meaning they work. Customers are only billed per click, and they can stop the campaigns at any time, for whatever reason.

Google Ads use the Cost Per Click model, and this cost varies based on the profitability and hence the competitiveness of the targeted keyword. Typically, you can expect CPC rates as low as just under £1 and as high as £27.

To begin with, you may need a test budget, say £100. This budget will help you have the initial data that can help you optimize your landing pages and campaigns. Once you have a working campaign, you do not need a budget, really. If you are spending £1 and earning £2 or £3 for each, why would you want to cap that? Capping your budget on your most profitable campaigns is capping your profits unless your products are running out of stock.

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