About Google Responsive Display Ads

What Are Google Responsive Display Ads…

Responsive display ads are replacing responsive ads as the default ad type for the Display Network.

Google Responsive Display Ads can be used in standard Display campaigns as well as Smart Display campaigns. To create a responsive display ad, upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ads to be shown on it’s Google Display Network.

What Are The Benefits Of Using Google Responsive Display Ads?

Optimize your ads: When you create a responsive display ad by uploading different assets into Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.

Broader reach: Multiple assets can be uploaded per asset type (for example, multiple headlines, logos, videos, and images). The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any available ad space. For example, a responsive display ad might show as a native banner ad on one site and a dynamic text ad on another.

Add videos to your responsive display ads to help maximize your reach on the Display Network. Your videos will be shown instead of images whenever Google Ads determine videos could drive better performance for you.

Google Responsive Display Ads On Mobile Phone
Examples of Google Responsive Display Ads On Mobile Phones

Were You Aware That Using Google Responsive Display Ads Saves Time:
Using responsive display ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns, and dedicate more time to performance improvement. For instructions, jump to Create a responsive display ad.

Did You Know Google Responsive Display Ads Can Be Used With Dynamic Remarketing:
You can make your responsive display ads support dynamic remarketing by attaching a feed to your campaigns. Responsive ads show personalized content to customers from a feed you control and add to your campaign. If you add a feed to your campaign, your ads will show in both dynamic and static formats. Learn more about creating feeds for your responsive display ads.

What If You Want More Control Over Your Ads?

If you want to have more control over the creatives for your Display campaigns, you may also build and upload your own image ads. Uploaded image ads are created outside of Google Ads with applications such as Adobe Illustrator, Indesign and Photoshop and then can be uploaded as a .zip file into Google Ads if you would like to learn more about uploading your own image ads cliock here.

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    Author: Graham Paffett

    A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer