Social Media Marketing Agency in Cambridge
Social media can be a powerful and highly effective marketing tool that small businesses can leverage to create, develop, and establish their brands, interact with their immediate target customers, and spark digital conversations centred around topics that their customers are passionate about.
As exciting as this sounds, often brands and businesses get frustrated posting on social media without any trackable positive results, except for a like or two. That’s because you’re certainly going in without a custom strategy tailored to your specific audience.
With our help here at One9Seven6, we promise that this will change. Currently, our social media management services include:
Social Media Management Services in Cambridge
One9Seven6, is a fully managed social media marketing agency that aims at helping clients like you to reimagine social. We believe that any social media platform you’re on should work for you and not the other way.
Our social media marketing team is knowledgeable across all the major social platforms (both organic and paid social) and industries; thus, you can rest assured that you can trust us to engage your audience and have them warm up to your brand.
Major challenges of Social Media Marketing
Not every business owner does social media marketing and even some of those who do, barely see any results. This is because this particular marketing channel is faced with real challenges such as:
Thus, to stay relevant and remain effective, you need to keep tabs on the changing technology, research content that is likely to boost engagement with your audience, and personally interact with the community. All these while still focusing on the other aspects of your business that directly impact the bottom line.
The good news is, with our social media management packages, you can leave your social presence management in the hands of our team so you can work on your business in other areas.
What are the benefits of Social Media Marketing?
Our approach to Social Media Management Services
We believe that by fully understanding your business, what you do and whom you serve, we will be better positioned to develop a social media strategy that will work for you. Ours is a simple four-step process:
We’ll take your audience persona, improve it, expand it or profile your audience from scratch if you haven’t done so from data you may hold. To do that, we rely on your social media audit, industry research, and our internal data accrued from serving clients in different niches. At this stage, we shall also set the main social media goals, whether to boost awareness, increase engagement, grow your following, build a community, or boost sales.
Depending on the set goals, we will go ahead to select two or three of the best social media platforms that more suited for your company at the moment. Our team will then research the competition and determine what we should be posting and how often. We’ll then create a social media calendar that is customised to your business.
This is perhaps one of the most critical steps for any social media strategist. We’ve got to get the content right. Our competitor research lets us determine what content type is working for clients like you. We will then develop the content in such a way that your brand voice is apparent. The next step is to plan and schedule these social posts within your planner to be posted during peak hours to ensure that most of your audience can see them.
There’s a strategy that is perfect in itself. As your content rolls out, post by post, our team will monitor your performance using our visualisation tools to spot areas that require tweaking, identify topics that attract huge engagement and those with low minimum traction. We then use this data to inform our next content planning.
What’s included in our Social Media Marketing packages
We can utilise various social advertising channels for our local clients based in Cambridge and those based in the United States, depending on the overall objective and strategy these include the following verticals:
- Social media and analytics audit
- Social media content strategy
- Content research and planning
- Content development/creation
- Audience engagement
- Social inbox management
- Content planning and scheduling
- Monthly progress report
- Insights and Industry trends
FAQ about Social Media Marketing
We follow a simple six step process to analyse various data sets to ensure we work with you on correct platforms for your objectives. We have found that many agencies will steer you towards Facebook or Instagram as a default, but we have found in some cases we can discount at least one of those social platforms based on our six step process and in some instances would suggest a slightly different strategy.
An outsourced social media manager can help you with creating a content strategy, brainstorming content ideas, creating, and designing social media posts, managing social profiles, and engaging with your customers in the comments and social inboxes.
Social Media Management is the process of managing your social presence across popular platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok and Pinterest. It involves implementing a social media strategy by creating or curating social posts, testing, and monitoring performance to boost brand awareness, grow social following, and engage with customers and prospects.
Outsourcing social media management can cost anywhere from £300 to £4,500 or more depending on the number of platforms and channels, the amount of content to be planned and created monthly and whether or not community management and social inbox management are included.
We are a one-stop solution for all of your social media needs. We not only devise a viable social media strategy, but we implement this into an overriding digital marketing strategy.
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Are you ready to discover the impact Social Media Marketing can have on your brand?
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