How to use Facebook Pixel to reach devices on iOS 14

Facebook Pixel to Reach Devices on iOS 14
Apple has announced changes with iOS 14 that impact how we receive and process conversion events from tools like the Facebook pixel. Once these changes take effect, we will request permission through Apple’s AppTrackingTransparency framework to track conversion events occurring on iOS 14 devices. We’re providing guidance on how to prepare for the changes which are expected to be...

What is Facebook Pixel?

facebook pixel
First and foremost Facebook Pixel is FREE to set up, and in the majority of cases a very quick 10 minute job to deploy on your website. Facebook pixel is an analytics tool that allows you to measure the effectiveness of your paid social advertising by understanding the actions people take on your website. You can use the pixel to: • Make...