2021 Black Friday & Cyber Monday Marketing Strategies

2021 Black Friday and Cyber Monday would practically mark the beginning of a Holiday Season that may be deemed the first proper post-covid yule. The Holiday Season of 2020 was chaos for marketers, as it was for the virus-fighting consumer world. And while there is only about a fortnight left for the gauntlet situation of the 2021 Holiday Season, most...

4 ways to entice your delivery customers to dine-in instead of takeout

Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business. By now, most hospitality businesses have gained...

Why Shopify is the best “Entry Level” e-Com platform

Why Shopify Is the best entry level eCom platform
Shopify is suave, swift, and sophisticated  if you want a one-line answer, but why settle for less, when Shopify believes in offering more? What is Shopify? & Why Is It The Best Entry Level eCom Platform! Have you imagined a shopping genie come to your call to grant you one shopping-wish? May be you want to visit all the retail shops around...

5 reasons why retailers should digitise Print marketing

5 reasons why grocers should digitise print marketing
How do you measure a piece of paper? It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer. Research reveals that shoppers are now less likely than ever...

Facebook & Instagram roll out “Shops” heralding a NEW era in “Social eCommerce”

What Is Facebook Shops
So just “What Is Facebook Shops”… Available today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and the announcement will more than likely mean a bigger push for it’s Libra cryptocurrency initiative, while Instagram allows...

Making it easier to shop for clothes

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Google is making it easier to browse for clothes directly in Search, which is great if you’re a eCommerce fashion retailer. Google wants to make it easier for you to find your style and browse for clothes directly in Search. The company is releasing a revamped shopping experience that aims to bring a wide array of clothes in one place,...