eCommerce Archives - One9Seven6 | Full Service Digital Marketing Agency Cambridge

How to Use Visual Content to Enhance Website Conversions

How to Use Visual Content to Enhance Website Conversions Conveying your message to the reader requires several out-of-the-box approaches. And one of the most effective ones is implementing visuals. Published March 3 2023 Content that lacks images appears dull and leads to readers leaving your website. On the other hand, the right pictures help grab attention, convey emotions, and build trust with...

Step by Step Guide to Google My Business Profile

Step by Step Guide to Google My Business Profile Want to expand local business? Google My Business solutions work wonders. Getting your business listed on Google turns people who find your business with Google Search or Google Maps into prospects for free while overhauling your competitors. Google Business Profile – Get Listed on Google Google Workspace Business solutions Google...

2021 Black Friday & Cyber Monday Marketing Strategies

2021 Black Friday and Cyber Monday would practically mark the beginning of a Holiday Season that may be deemed the first proper post-covid yule. The Holiday Season of 2020 was chaos for marketers, as it was for the virus-fighting consumer world. And while there is only about a fortnight left for the gauntlet situation of the 2021 Holiday Season, most...

4 ways to entice your delivery customers to dine-in instead of takeout

Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business. By now, most hospitality businesses have gained...

Why Shopify is the best “Entry Level” e-Com platform

Shopify is suave, swift, and sophisticated if you want a one-line answer, but why settle for less, when Shopify believes in offering more? What is Shopify? & Why Is It The Best Entry Level eCom Platform! Have you imagined a shopping genie come to your call to grant you one shopping-wish? May be you want to visit all the retail shops around...

5 reasons why retailers should digitise Print marketing

5 reasons why grocers should digitise print marketing

How do you measure a piece of paper? It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer. Research reveals that shoppers are now less likely than ever...

Facebook & Instagram roll out “Shops” heralding a NEW era in “Social eCommerce”

So just “What Is Facebook Shops”… Available today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and the announcement will more than likely mean a bigger push for it’s Libra cryptocurrency initiative, while Instagram allows...

Making it easier to shop for clothes

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Google is making it easier to browse for clothes directly in Search, which is great if you’re a eCommerce fashion retailer. Google wants to make it easier for you to find your style and browse for clothes directly in Search. The company is releasing a revamped shopping experience that aims to bring a wide array of clothes in one place,...