How to set up Facebook Conversions API (CAPI) in Shopify & WordPress

HOW TO INSTALL FACEBOOK CAPI
If you’re a business advertising on Facebook and Instagram, you will understand sheer importance of tracking proper data from your paid social activities. Accurate tracking allows you and your team to understand the performance of your ad campaigns, how best to optimise, and how to scale your business further based on accurate data and insights. However, Apple iOS 14.0 update and...

TikTok Paid Marketing: How to use TikTok Ads to grow your brand

If you run a business based in Cambridge, London, or anywhere in the USA, then you know the sudden attention and the praise that TikTok has been amassing from renowned brands and marketers in the recent past. Sitting at your home-office desk while scrolling through TikTok videos, you run into your competitors’ content on the app that seems to be...

Why TikTok Ads?

TikTok is a one-stop destination for hilarious, creative, and authentic videos that see an average viewer spend 52 minutes a day on the platform. Brands are moving away from generic corporate messaging towards the type of messaging that tells a compelling story, fosters authenticity, and enhances personalisation. This is where TikTok beats all the other social media platforms by a...

What TikTok Ad content should you create?

For your ad campaigns to be successful, you need content that is both entertaining and intriguing. Also, depending on whom you are targeting, you need to tailor your content accordingly. TikTok users are mostly young users under the age of thirty. If your product serves this market, then TikTok Ads can do wonders in boosting your online presence and...

Targeting TikTok Ads​

TikTok Ads targeting isn’t as robust as that of Facebook, but it still allows you to customise your audience to ensure that you reach the right people with your campaigns. You can target people based on their: Age brackets Geo-location Gender Interests Custom audiences You can build custom audiences on TikTok and add them to your ad groups. There are 4 main ways that you can use...

How to run ads that convert on TikTok?

To succeed with your TikTok campaigns, you need to approach your advertising as both an art and a science. At One9Seven6, we have found out that the following critical steps help you in creating ad content that will do well online: Target audience analysis Understand who your target customer is, and profile them according to their demographics, interests, and location. You can...

How much does it cost to advertise on TikTok?

Clearly, most TikTok’s ads options are not lucrative for small businesses, but rather established brands with generous monthly marketing budgets. However, that doesn’t mean your business is left out. In-feed ads can give you amazing results if you take the time to create truly shareable content. You can get started with in-feed ads for £175 only. You can leverage the power...

How to create and install the Ad TikTok Pixel

Create and install a TikTok pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads’ impact on your website. This clever bit of code enables you to monitor sales, user activity, and find the right audience for your ads. TikTok’s pixel is a javascript code that allows you to track and understand the actions users take on your website. When a user...