True Loyalty Can’t Be Purchased… It Must Be Cultivated! The LoyaltyLion Advantage

Loyalty Lion Shopify Consumer Loyalty App
Most loyalty programs don’t work the way people think. They offer discounts, points, and tiers—but they miss the point. Loyalty isn’t about rewards. It’s about recognition. It’s about showing your best customers that they matter. Not once. Every time.That’s why at One9Seven6, we recommend any brands using Shopify explore LoyaltyLion. The loyalty platform built around how people actually behave. It’s...

When Psychology Drives Performance: The Digital Lessons Hidden in Dishoom’s Dice Strategy

When Psychology Drives Performance: The Digital Lessons Hidden in Dishoom's Dice Strategy
When Consumer Psychology Drives PerformancePublished July 8th 2025 (Image Credits www.dishoom.com)The Digital Lessons Hidden in Dishoom's Matka Dice StrategyDishoom's "roll a 6, eat free" Matka (मटका - pronounced: mut-ka) campaign seems straightforward, but it's actually a masterclass in behavioral psychology. Instead of simply cutting prices, they engineer experiences. The result? Customers don't just purchase - they engage, share stories,...

How To Add Meta/Facebook Messenger To your SquareSpace Website 2022 Edition

Add Chat Plugin to your squarespace website
How To Add Meta/Facebook Messenger To your SquareSpace Website Using Facebook Messenger makes perfect sense when you’re looking to engage with customers both current and prospective. wNew visitors to your website can use the Meta/Facebook live chat feature to speak with you personally, but you will be seen as your company. Your Facebook profile will therefore appear in place of your...

What is Meta/Facebook ODAX?

What is Facebook ODAX
What is Meta/Facebook ODAX? ODAX or “Outcome-Driven Ad Experiences” is Meta’s understanding that minimalistic is clutter-free - less is more manifesting. All the more an ad should be judged based on what it achieves. ODAX does just that while simplifying the way campaign objectives are set. What could get better? The ODAX update on Facebook Ads Manager applies to campaigns in...

How to set up Facebook Conversions API (CAPI) in Shopify & WordPress

HOW TO INSTALL FACEBOOK CAPI
If you’re a business advertising on Facebook and Instagram, you will understand sheer importance of tracking proper data from your paid social activities. Accurate tracking allows you and your team to understand the performance of your ad campaigns, how best to optimise, and how to scale your business further based on accurate data and insights. However, Apple iOS 14.0 update and...

TikTok Paid Marketing: How to use TikTok Ads to grow your brand

If you run a business based in Cambridge, London, or anywhere in the USA, then you know the sudden attention and the praise that TikTok has been amassing from renowned brands and marketers in the recent past. Sitting at your home-office desk while scrolling through TikTok videos, you run into your competitors’ content on the app that seems to be...

Why TikTok Ads?

TikTok is a one-stop destination for hilarious, creative, and authentic videos that see an average viewer spend 52 minutes a day on the platform. Brands are moving away from generic corporate messaging towards the type of messaging that tells a compelling story, fosters authenticity, and enhances personalisation. This is where TikTok beats all the other social media platforms by a...

What TikTok Ad content should you create?

For your ad campaigns to be successful, you need content that is both entertaining and intriguing. Also, depending on whom you are targeting, you need to tailor your content accordingly. TikTok users are mostly young users under the age of thirty. If your product serves this market, then TikTok Ads can do wonders in boosting your online presence and...