What is Meta/Facebook ODAX?

What is Facebook ODAX
What is Meta/Facebook ODAX? ODAX or “Outcome-Driven Ad Experiences” is Meta’s understanding that minimalistic is clutter-free - less is more manifesting. All the more an ad should be judged based on what it achieves. ODAX does just that while simplifying the way campaign objectives are set. What could get better? The ODAX update on Facebook Ads Manager applies to campaigns in...

6 lockdown consumer trends here to stay

6 Lockdown Consumer Trends
We Explore 6 Lockdown Consumer Trends That Will Be Here For The Long Term! Six months on from the start of Coronavirus lockdown in the U.K., and as restrictions fluctuate, important clues have emerged as to which consumer trends may sustain in the long term and from this Google has identified “6 Lockdown Consumer Trends”. As we embark on the journey...

Facebook’s removing its 28-day attribution model

Facebook's Removing its 28-Day Attribution Model
What does Facebooks move to scrap the 28-day attribution model mean to you and your business if you run Facebook Ads Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution models enable...

Messenger Rooms in Facebook News Feed

Facebook Messenger Rooms
Facebook have rolled out Messenger Rooms, which are joinable group video calls that make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room right from Messenger or Facebook, and invite anyone to join, even if they don’t have a Facebook account. Rooms will soon hold up to 50 people with...