What is Meta/Facebook ODAX?

What is Facebook ODAX
What is Meta/Facebook ODAX? ODAX or “Outcome-Driven Ad Experiences” is Meta’s understanding that minimalistic is clutter-free - less is more manifesting. All the more an ad should be judged based on what it achieves. ODAX does just that while simplifying the way campaign objectives are set. What could get better? The ODAX update on Facebook Ads Manager applies to campaigns in...

A Guide To Holiday Season Marketing On Instagram – Part 1

A Guide To Holiday Season Marketing On Instagram
No matter what time of year, now is always a good idea to start thinking about your festive holiday marketing plans for the end of 2021. Seeing as you are here discovering on how to prep your digital marketing strategy for the Winter 2021 Festive Holiday Season this year, we are hazarding a guess that is exactly what you’re looking...

Instagram adds NEW ‘professional dashboard’ for businesses and content creators

Instagram adds professional dashboard for businesses and creators
The NEW “professional dashboard is available to anyone with a business or creator account. Instagram is working on a new feature for business owners and influencers. The app is adding a new “professional dashboard” feature that brings all the app’s business tools into a dedicated space in the app. The new dashboard is meant for anyone who uses Instagram professionally and...

UPDATE: Instagram adds Keyword Search in addition to Profiles and Tags

Instagram Adds Keyword Search in Addition to Profiles and Tags
Let’s explore the latest update from Instagram – “Keyword Search” Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations. Up till now, when you’ve gone searching for something on Instagram, your results have been limited to names, user names, locations...

6 lockdown consumer trends here to stay

6 Lockdown Consumer Trends
We Explore 6 Lockdown Consumer Trends That Will Be Here For The Long Term! Six months on from the start of Coronavirus lockdown in the U.K., and as restrictions fluctuate, important clues have emerged as to which consumer trends may sustain in the long term and from this Google has identified “6 Lockdown Consumer Trends”. As we embark on the journey...

Facebook’s removing its 28-day attribution model

Facebook's Removing its 28-Day Attribution Model
What does Facebooks move to scrap the 28-day attribution model mean to you and your business if you run Facebook Ads Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution models enable...

What is Instagram Reels & “How do I use it?”

Instagram Reels
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space...