Introducing the new Google Analytics

Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current...

Facebook’s Removing its 28-Day Attribution Model

Facebook's Removing its 28-Day Attribution Model
What does Facebooks move to scrap the 28day attribution model mean to you and your business if you run Facebook Ads. Facebook has announced that it's removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook's attribution models enable...

What Is Facebook Accounts Center?

What is Facebook Account Centre
Let's Explore What "Facebook Accounts Centre" Is.... Despite being under antitrust investigations in U.S. and E.U., Facebook today is rolling out a new feature that highlights the extent to which its suite of apps now interoperate. The company this morning introduced a consumer-facing tool called “Accounts Center,” which is found in the Settings section of Facebook, Instagram and Messenger. The...

5 Reasons Why Retailers Should Digitise Print Marketing

5 reasons why grocers should digitise print marketing
How do you measure a piece of paper? It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer. Research reveals that shoppers are now less likely than ever...