True Loyalty Can’t Be Purchased… It Must Be Cultivated! The LoyaltyLion Advantage

Loyalty Lion Shopify Consumer Loyalty App
Most loyalty programs don’t work the way people think. They offer discounts, points, and tiers—but they miss the point. Loyalty isn’t about rewards. It’s about recognition. It’s about showing your best customers that they matter. Not once. Every time.That’s why at One9Seven6, we recommend any brands using Shopify explore LoyaltyLion. The loyalty platform built around how people actually behave. It’s...

When Psychology Drives Performance: The Digital Lessons Hidden in Dishoom’s Dice Strategy

When Psychology Drives Performance: The Digital Lessons Hidden in Dishoom's Dice Strategy
When Consumer Psychology Drives PerformancePublished July 8th 2025 (Image Credits www.dishoom.com)The Digital Lessons Hidden in Dishoom's Matka Dice StrategyDishoom's "roll a 6, eat free" Matka (मटका - pronounced: mut-ka) campaign seems straightforward, but it's actually a masterclass in behavioral psychology. Instead of simply cutting prices, they engineer experiences. The result? Customers don't just purchase - they engage, share stories,...

How to Use Visual Content to Enhance Website Conversions

The Importance of Omni-Channel Marketing
How to Use Visual Content to Enhance Website Conversions Conveying your message to the reader requires several out-of-the-box approaches. And one of the most effective ones is implementing visuals. Published March 3 2023 Content that lacks images appears dull and leads to readers leaving your website. On the other hand, the right pictures help grab attention, convey emotions, and build trust with...

The Complete Guide To Registering Your Business On Apple Business Connect

The Complete Guide To Registering Your Business On Apple Business Connect
The Complete Guide To Registering Your Business On Apple Business Connect Everything you need to know about getting your business listed on Apple Business Connect Published February 3 2023 Move over Google Maps, Apple has announced that it is going to supercharge it’s Apple Map listings with the roll out of Apple Business Connect to the USA (do not worry) the global...

Why reviews are more important than ever in Local Search

Customer reviews are of the greatest moment in this pandemic-shaped era of business. Reviews are the business to enterprises of all sorts for two overriding reasons: ( 1 ) people no longer want to spend their hard-earned quids on dodgy jumble sales and ( 2 ) since Google puts user experience above anything, so should SEO. As found by surveys,...

Is your website ready for Local Search Engine traffic?

When it comes to SEO we hear a common question repeating itself from local Cambridge business owners “How do I optimise my website for local search?” The SEO reasons to keep website and page content optimised and updated If you need to flourish in an online marketplace, your white hat link building, affiliate marketing, social media marketing, and influencer marketing strategy...

What is Local SEO?

Local Search Engine Optimisation/SEO is all about increasing search visibility for businesses that serve their local communities. So, why is local search important? Because 45% of all Google searches are for local businesses. In recent study undertaken it showed that 96% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited...

How to create local content for Local SEO

The current COVID-19 pandemic and Search Engine algorithms are empowering local businesses more than ever before. In a recent report by Google, their “Think with Google” surveys report a titanic of searches that contain the phrases “near me” and “near me today/tonight”. So what do you as a business owner need to take away from these findings? “Proximity, relevance, and...

How to improve your local ranking on Google, with Google My Business optimisation

When someone searches for a business or place near their location, they’ll find local results across Google, in places like the Google Map Pack and Google Search. For example, you can probably find local results if you search for 'Italian restaurant' from your mobile device. Google try to show you the kind of nearby restaurant that you’d like to...

The ultimate guide on “How to remove a bad Google My Business review”

How To remove A Bad review On Google
Google reviews can make your business so we are going to tackle the number one questions we get asked "How To Remove A Bad Review On Google My Business". If your a small business owner of whatever size you probably would have suffered from Fake Google reviews, Negative Google reviews, Bad Google reviews on your Google My Business listing, and...