Cookies and Chrome – How to prepare your business for a more private web

Google Cookies & Chrome Changes
The digital advertising ecosystem is in the midst of a significant overhaul to deliver a more private web than ever before. This comes as individuals around the world rightly demand more online privacy and control. Searches for “online privacy” grew by more than 50% globally in 2020 compared to the previous year. It’s time to evolve to serve people better...

What is Facebook Pixel?

facebook pixel
First and foremost Facebook Pixel is FREE to set up, and in the majority of cases a very quick 10 minute job to deploy on your website. Facebook pixel is an analytics tool that allows you to measure the effectiveness of your paid social advertising by understanding the actions people take on your website. You can use the pixel to: • Make...

So what is Engagement Rate?

What is an engagement rate
What is Engagement Rate? Engagement rates are metrics KPI’s (Key Performance Indicators) that track how actively involved with your content your audience is. Engaged consumers interact with brands through “likes” comments and social sharing. Engagement rate is a metric often used in analysing the efficiency of brand marketing campaigns. People who spend time interacting with your companies social media posts, videos,...