Impact of Apple iOS14 Archives - One9Seven6 | Full Service Digital Marketing Agency Cambridge

How the Apple iOS14 update is affecting Facebook & Instagram advertising campaigns [ Part 2 ]

At One9Seven6 - We Look at "How The Apple iOS14 Update Is Affecting Facebook Ads" and the Facebook & Instagram Reduction In conversions.

Effect #2 - Facebook & Instagram Reduction In conversions In our last “The Edit” post (Effect #1) we looked at Facebook & Instagram audiences that are being reduced by Apple iOS14 and who this really affected. In today’s post we're going to talk about the second effect - the consequential collateral damage this reduction in audiences has caused to Facebook &...

How the Apple iOS14 update is affecting Facebook & Instagram advertising campaigns [ Part 1 ]

Effect #1 - Facebook & Instagram Audiences Sizes Have Been Reduced We are only but a few weeks into the Apple iOS14 Update and as expected, the iPhone users who opted out from Facebook tracking have disappeared from audiences for our cold prospecting and retargeting campaigns. If in a one such prospecting campaign we had, an audience of 1,000,000 prior to the...

How to use Facebook Pixel to reach devices on iOS 14

Apple has announced changes with iOS 14 that impact how we receive and process conversion events from tools like the Facebook pixel. Once these changes take effect, we will request permission through Apple’s AppTrackingTransparency framework to track conversion events occurring on iOS 14 devices. We’re providing guidance on how to prepare for the changes which are expected to be...

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