Cookies and Chrome, How to prepare your business for a more private web

Google Cookies & Chrome Changes
The digital advertising ecosystem is in the midst of a significant overhaul to deliver a more private web than ever before. This comes as individuals around the world rightly demand more online privacy and control. Searches for “online privacy” grew by more than 50% globally in 2020 compared to the previous year. It’s time to evolve to serve people better...

How The Pandemic May Affect 2020 Holiday Shopping

How the pandemic may affect holiday shopping
If you’re anything like us, when you imagine the start to the holiday season, you probably envision shoppers lined up at shopping centres around the UK before sunrise for Black Friday deals or rushing to stores in the days before December 25.  But we know shopping this year is likely to be very different thanks to the impact of the...

The story of U.K. lockdown through Google Trends

London In Lock Down
By now, we are well aware that the world around us has changed dramatically. Google Trends have proven an important tool to understand these changes, shedding light on people’s evolving lifestyles, behaviour and attitudes as the crisis unfolds, and are an important starting point for advertisers to plan, activate, and measure their advertising in response to this new environment. Predicting...