Search Engine Optimisation (SEO) Archives - One9Seven6 | Full Service Digital Marketing Agency Cambridge

True Loyalty Can’t Be Purchased… It Must Be Cultivated! The LoyaltyLion Advantage

Most loyalty programs don’t work the way people think. They offer discounts, points, and tiers—but they miss the point. Loyalty isn’t about rewards. It’s about recognition. It’s about showing your best customers that they matter. Not once. Every time.That’s why at One9Seven6, we recommend any brands using Shopify explore LoyaltyLion. The loyalty platform built around how people actually behave. It’s...

When Psychology Drives Performance: The Digital Lessons Hidden in Dishoom’s Dice Strategy

When Consumer Psychology Drives PerformancePublished July 8th 2025 (Image Credits www.dishoom.com)The Digital Lessons Hidden in Dishoom's Matka Dice StrategyDishoom's "roll a 6, eat free" Matka (मटका - pronounced: mut-ka) campaign seems straightforward, but it's actually a masterclass in behavioral psychology. Instead of simply cutting prices, they engineer experiences. The result? Customers don't just purchase - they engage, share stories,...

How to Use Visual Content to Enhance Website Conversions

How to Use Visual Content to Enhance Website Conversions Conveying your message to the reader requires several out-of-the-box approaches. And one of the most effective ones is implementing visuals. Published March 3 2023 Content that lacks images appears dull and leads to readers leaving your website. On the other hand, the right pictures help grab attention, convey emotions, and build trust with...

The Complete Guide To Registering Your Business On Apple Business Connect

The Complete Guide To Registering Your Business On Apple Business Connect Everything you need to know about getting your business listed on Apple Business Connect Published February 3 2023 Move over Google Maps, Apple has announced that it is going to supercharge it’s Apple Map listings with the roll out of Apple Business Connect to the USA (do not worry) the global...

A Complete Guide To Setting Up Google Analytics 4 & Migrating Over From UA

Our Complete Guide To Setting Up & Migrating ToGoogle Analytics 4 GA4 From Universal Analytics A complete Set Up Guide On Google Analytics 4 GA4 To set up Google Analytics 4, follow these steps:Visit the Google Analytics website and sign in to your Google account. If you don't have a Google account, you can create one for free.Click on the...

10 Reasons Why Your Brand Should Switch To Google Analytics 4

10 Reasons Why Your Brand Should Switch To Google Analytics 4 Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform, and it offers a number of exciting new features and improvements over its predecessor, Google Analytics. Here are 10 key reasons why you should be using GA4:GA4 is more focused on user-centric metrics. This means...

Google Helpful Content Update Dec. 2022

Google Helpful Content Update (HCU) has rolled out (December 2022 update) Google recently announced (5ths December) its newest algorithm update, the Helpful Content Update (HCU), which is aimed at improving the quality of search results by prioritising websites that provide helpful and informative content. This update is a significant change to the way that Google ranks websites, and it has...

Google Announces September 2022 Core Algorithm Update

Google September 2022 Core Algorithm Update Google has announced on the 12th of September 2022 of a new “Core Algorithm Update”.The official Google list of Core Algorithm Updates, shows that it will take up to two weeks to finish the complete roll out of their latest Algorithm Update. "Released the September 2022 core update. The rollout could take 2 weeks to...

Step by Step Guide to Google My Business Profile

Step by Step Guide to Google My Business Profile Want to expand local business? Google My Business solutions work wonders. Getting your business listed on Google turns people who find your business with Google Search or Google Maps into prospects for free while overhauling your competitors. Google Business Profile – Get Listed on Google Google Workspace Business solutions Google...

Google is rolling out continuous scroll on mobile search results

Google is rolling out “Continuous Scroll” for most English searches on mobile, starting in the U.S & UK. Thanks to this new development Google’s mobile search results will now offer infinite scroll, what Google is calling “continuous scroll”. So as you scroll on your mobile device, Google will now not show you the “more results” button we are all familiar...