2021 Black Friday & Cyber Monday Marketing Strategies

2021 Black Friday and Cyber Monday would practically mark the beginning of a Holiday Season that may be deemed the first proper post-covid yule. The Holiday Season of 2020 was chaos for marketers, as it was for the virus-fighting consumer world. And while there is only about a fortnight left for the gauntlet situation of the 2021 Holiday Season, most...

4 ways to entice your delivery customers to dine-in instead of takeout

Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business. By now, most hospitality businesses have gained...

Are you looking for a Cambridge SEO (Search Engine Optimisation) Agency?

Want to make your business rank higher? Introducing One9Seven6 an SEO Agency based In Cambridge Since you’ve searched for free, and the best SEO services Cambridge area has to find us, we can make your future clients find your business as well for sure. That is exactly the aim of local SEO - to drive more local search traffic to...

How to set up Facebook Conversions API (CAPI) in Shopify & WordPress

HOW TO INSTALL FACEBOOK CAPI
If you’re a business advertising on Facebook and Instagram, you will understand sheer importance of tracking proper data from your paid social activities. Accurate tracking allows you and your team to understand the performance of your ad campaigns, how best to optimise, and how to scale your business further based on accurate data and insights. However, Apple iOS 14.0 update and...

6 lockdown consumer trends here to stay

6 Lockdown Consumer Trends
We Explore 6 Lockdown Consumer Trends That Will Be Here For The Long Term! Six months on from the start of Coronavirus lockdown in the U.K., and as restrictions fluctuate, important clues have emerged as to which consumer trends may sustain in the long term and from this Google has identified “6 Lockdown Consumer Trends”. As we embark on the journey...

How the pandemic may affect 2020 holiday shopping

How the pandemic may affect holiday shopping
If you’re anything like us, when you imagine the start to the holiday season, you probably envision shoppers lined up at shopping centres around the UK before sunrise for Black Friday deals or rushing to stores in the days before December 25. But we know shopping this year is likely to be very different thanks to the impact of the...

Facebook & Instagram roll out “Shops” heralding a NEW era in “Social eCommerce”

What Is Facebook Shops
So just “What Is Facebook Shops”… Available today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and the announcement will more than likely mean a bigger push for it’s Libra cryptocurrency initiative, while Instagram allows...

The affect COVID-19 on eCommerce & consumer behaviour

Impact Of COVID-19 On Consumer Behaviour
There’s no doubt that the global crisis caused by the pandemic Coronavirus (COVID-19) has created an incredibly difficult business climate. Businesses globally are being presented with many new challenges that most consultants and agencies have never had to face before. International borders are closing, bricks-and-mortar and high streets businesses are shutting their doors, and people are told to isolate at...

Making it easier to shop for clothes

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Google is making it easier to browse for clothes directly in Search, which is great if you’re a eCommerce fashion retailer. Google wants to make it easier for you to find your style and browse for clothes directly in Search. The company is releasing a revamped shopping experience that aims to bring a wide array of clothes in one place,...