How the Apple iOS14 update is affecting Facebook & Instagram advertising campaigns [ Part 2 ]
Effect #2 - Facebook & Instagram Reduction In conversions
In our last “The Edit” post (Effect #1) we looked at Facebook & Instagram audiences that are being reduced by Apple iOS14 and who this really affected.
In today’s post we're going to talk about the second effect - the consequential collateral damage this reduction in audiences has caused to Facebook &...