Get privacy-safe customer insights with Google Analytics

A lot has been going on lately in the marketing world as new trends are setting in for online shopping, online presence, advertising, browsers, cookies, and consent, while Google has been responding to Apple’s iOS14.5 changes too with updates and revamps of their own. With browsers changing the way they handle cookies, the inception of new regulations relevant to the...

Respect User Consent Choices with Google Tag Manager your all you need to know guide

Online shopping has become a whole new ballgame with billions more pouring into online websites to shop for everything from groceries to furniture to advanced machinery and all kinds of services. While the trend presents an amazing opportunity for e-commerce, e-commerce platforms, as well as advertisers, the level of competition in any niche of online business is on an...

Cookies and Chrome – How to prepare your business for a more private web

Google Cookies & Chrome Changes
The digital advertising ecosystem is in the midst of a significant overhaul to deliver a more private web than ever before. This comes as individuals around the world rightly demand more online privacy and control. Searches for “online privacy” grew by more than 50% globally in 2020 compared to the previous year. It’s time to evolve to serve people better...