A Complete Guide To Setting Up Google Analytics 4 & Migrating Over From UA

A Complete Guide To Setting Up Google Analytics 4 & Migrating Over From UA
Our Complete Guide To Setting Up & Migrating ToGoogle Analytics 4 GA4 From Universal Analytics A complete Set Up Guide On Google Analytics 4 GA4 To set up Google Analytics 4, follow these steps:Visit the Google Analytics website and sign in to your Google account. If you don't have a Google account, you can create one for free.Click on the...

10 Reasons Why Your Brand Should Switch To Google Analytics 4

10 Reasons Why Your Brand Should Switch To Google Analytics 4
10 Reasons Why Your Brand Should Switch To Google Analytics 4 Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform, and it offers a number of exciting new features and improvements over its predecessor, Google Analytics. Here are 10 key reasons why you should be using GA4:GA4 is more focused on user-centric metrics. This means...

Google Helpful Content Update Dec. 2022

Google Helpful Content Update (HCU) has rolled out (December 2022 update)
Google Helpful Content Update (HCU) has rolled out (December 2022 update) Google recently announced (5ths December) its newest algorithm update, the Helpful Content Update (HCU), which is aimed at improving the quality of search results by prioritising websites that provide helpful and informative content. This update is a significant change to the way that Google ranks websites, and it has...

Google Announces September 2022 Core Algorithm Update

Google Announces September 2022 Core Algorithm Update
Google September 2022 Core Algorithm Update Google has announced on the 12th of September 2022 of a new “Core Algorithm Update”.The official Google list of Core Algorithm Updates, shows that it will take up to two weeks to finish the complete roll out of their latest Algorithm Update.  "Released the September 2022 core update. The rollout could take 2 weeks to...

Get privacy-safe customer insights with Google Analytics

A lot has been going on lately in the marketing world as new trends are setting in for online shopping, online presence, advertising, browsers, cookies, and consent, while Google has been responding to Apple’s iOS14.5 changes too with updates and revamps of their own. With browsers changing the way they handle cookies, the inception of new regulations relevant to the...

Cookies and Chrome – How to prepare your business for a more private web

Google Cookies & Chrome Changes
The digital advertising ecosystem is in the midst of a significant overhaul to deliver a more private web than ever before. This comes as individuals around the world rightly demand more online privacy and control. Searches for “online privacy” grew by more than 50% globally in 2020 compared to the previous year. It’s time to evolve to serve people better...

Introducing the new Google Analytics

Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current...

So what is Engagement Rate?

What is an engagement rate
What is Engagement Rate? Engagement rates are metrics KPI’s (Key Performance Indicators) that track how actively involved with your content your audience is. Engaged consumers interact with brands through “likes” comments and social sharing. Engagement rate is a metric often used in analysing the efficiency of brand marketing campaigns. People who spend time interacting with your companies social media posts, videos,...