5 Reasons Why Retailers Should Digitise Print Marketing

5 reasons why grocers should digitise print marketing
How do you measure a piece of paper? It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer. Research reveals that shoppers are now less likely than ever...