Paid Search Marketing (PPC)

Most loyalty programs don’t work the way people think. They offer discounts, points, and tiers—but they miss the point. Loyalty isn’t about rewards. It’s about recognition. It’s about showing your best customers that they matter. Not once. Every time.That’s why at One9Seven6, we recommend any brands using Shopify explore LoyaltyLion. The loyalty platform built around how people actually behave. It’s...

When Consumer Psychology Drives PerformancePublished July 8th 2025 (Image Credits www.dishoom.com)The Digital Lessons Hidden in Dishoom's Matka Dice StrategyDishoom's "roll a 6, eat free" Matka (मटका - pronounced: mut-ka) campaign seems straightforward, but it's actually a masterclass in behavioral psychology. Instead of simply cutting prices, they engineer experiences. The result? Customers don't just purchase - they engage, share stories,...