Entries by GrahamPaffett

UPDATE: Instagram Adds Keyword Search in Addition to Profiles and Tags

Instagram Adds Keyword Search in Addition to Profiles and Tags
Let's explore the latest update from Instagram - "Keyword Search" Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations. Up till now, when you've gone searching for something on Instagram, your results have been limited to names, user names, locations...

Google signs up Anthony Joshua for Dear Local Campaign

Google My Business Reviews - Dear Local
Google's New "Dear Local" campaign to encourage support of local businesses with a Googles My Business Review. Google has teamed up with heavyweight boxer Anthony Joshua and Bafta-winning actor Sheridan Smith for the Google "Dear Local" campaign encouraging the British public to support their local high street in the wake of a turbulent year for small businesses by highlighting the importance...

6 Lockdown Consumer Trends Here To Stay

6 Lockdown Consumer Trends
We Explore 6 Lockdown Consumer Trends That Will Be Here For The Long Term! Six months on from the start of Coronavirus lockdown in the U.K., and as restrictions fluctuate, important clues have emerged as to which consumer trends may sustain in the long term and from this Google has identified "6 Lockdown Consumer Trends". As we embark on the journey...

Introducing the new Google Analytics

Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current...

Facebook’s Removing its 28-Day Attribution Model

Facebook's Removing its 28-Day Attribution Model
What does Facebooks move to scrap the 28day attribution model mean to you and your business if you run Facebook Ads. Facebook has announced that it's removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook's attribution models enable...

What Is Facebook Accounts Center?

What is Facebook Account Centre
Let's Explore What "Facebook Accounts Centre" Is.... Despite being under antitrust investigations in U.S. and E.U., Facebook today is rolling out a new feature that highlights the extent to which its suite of apps now interoperate. The company this morning introduced a consumer-facing tool called “Accounts Center,” which is found in the Settings section of Facebook, Instagram and Messenger. The...

5 Reasons Why Retailers Should Digitise Print Marketing

5 reasons why grocers should digitise print marketing
How do you measure a piece of paper? It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer. Research reveals that shoppers are now less likely than ever...

How The Pandemic May Affect 2020 Holiday Shopping

How the pandemic may affect holiday shopping
If you’re anything like us, when you imagine the start to the holiday season, you probably envision shoppers lined up at shopping centres around the UK before sunrise for Black Friday deals or rushing to stores in the days before December 25.  But we know shopping this year is likely to be very different thanks to the impact of the...

The story of U.K. lockdown through Google Trends

London In Lock Down
By now, we are well aware that the world around us has changed dramatically. Google Trends have proven an important tool to understand these changes, shedding light on people’s evolving lifestyles, behaviour and attitudes as the crisis unfolds, and are an important starting point for advertisers to plan, activate, and measure their advertising in response to this new environment. Predicting...