Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Entries by Graham Paffett
A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Why reviews are more important than ever in Local Search

Customer reviews are of the greatest moment in this pandemic-shaped era of business. Reviews are the business to enterprises of all sorts for two overriding reasons: ( 1 ) people no longer want to spend their hard-earned quids on dodgy jumble sales and ( 2 ) since Google puts user experience above anything, so should SEO. As found by surveys,...

4 ways to entice your delivery customers to dine-in instead of takeout

Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business. By now, most hospitality businesses have gained...

Is your website ready for Local Search Engine traffic?

When it comes to SEO we hear a common question repeating itself from local Cambridge business owners “How do I optimise my website for local search?” The SEO reasons to keep website and page content optimised and updated If you need to flourish in an online marketplace, your white hat link building, affiliate marketing, social media marketing, and influencer marketing strategy...

What is Local SEO?

Local Search Engine Optimisation/SEO is all about increasing search visibility for businesses that serve their local communities. So, why is local search important? Because 45% of all Google searches are for local businesses. In recent study undertaken it showed that 96% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited...

How to create local content for Local SEO

The current COVID-19 pandemic and Search Engine algorithms are empowering local businesses more than ever before. In a recent report by Google, their “Think with Google” surveys report a titanic of searches that contain the phrases “near me” and “near me today/tonight”. So what do you as a business owner need to take away from these findings? “Proximity, relevance, and...

How to improve your local ranking on Google, with Google My Business optimisation

When someone searches for a business or place near their location, they’ll find local results across Google, in places like the Google Map Pack and Google Search. For example, you can probably find local results if you search for 'Italian restaurant' from your mobile device. Google try to show you the kind of nearby restaurant that you’d like to...

Are you looking for a Cambridge SEO (Search Engine Optimisation) Agency?

Want to make your business rank higher? Introducing One9Seven6 an SEO Agency based In Cambridge Since you’ve searched for free, and the best SEO services Cambridge area has to find us, we can make your future clients find your business as well for sure. That is exactly the aim of local SEO - to drive more local search traffic to...

A complete guide to Luxury Brand Marketing

Luxury product marketing is the business of promoting and selling high-end products/services. Not only do luxury brands draw consumers in with their high-end products and services, but they also actively manage the consumer perception of these products. The luxury market is more relevant than ever, over the past 18 months even with the COVID -19 pandemic the luxury product market...

The ultimate guide to Feefo & online reviews

The Ultimate Guide To Online Reviews & Feefo
Have you explored genuine utilising a genuine and trusted review platform for your business? your competitors could well be ahead of you by exploring the "Best Online Review” service provider to boost their online SEO visibility, credibility, customer relationships, and brand reputation. So, how does a review platform work and thus help your business? Customer UX Insights may be the...