Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Entries by Graham Paffett
A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

2021 Black Friday & Cyber Monday Marketing Strategies

2021 Black Friday and Cyber Monday would practically mark the beginning of a Holiday Season that may be deemed the first proper post-covid yule. The Holiday Season of 2020 was chaos for marketers, as it was for the virus-fighting consumer world. And while there is only about a fortnight left for the gauntlet situation of the 2021 Holiday Season, most...

Google is rolling out continuous scroll on mobile search results

Google is rolling out “Continuous Scroll” for most English searches on mobile, starting in the U.S & UK. Thanks to this new development Google’s mobile search results will now offer infinite scroll, what Google is calling “continuous scroll”. So as you scroll on your mobile device, Google will now not show you the “more results” button we are all familiar...

A Guide To Holiday Season Marketing On Instagram – Part 1

A Guide To Holiday Season Marketing On Instagram
No matter what time of year, now is always a good idea to start thinking about your festive holiday marketing plans for the end of 2021. Seeing as you are here discovering on how to prep your digital marketing strategy for the Winter 2021 Festive Holiday Season this year, we are hazarding a guess that is exactly what you’re looking...

Why reviews are more important than ever in Local Search

Customer reviews are of the greatest moment in this pandemic-shaped era of business. Reviews are the business to enterprises of all sorts for two overriding reasons: ( 1 ) people no longer want to spend their hard-earned quids on dodgy jumble sales and ( 2 ) since Google puts user experience above anything, so should SEO. As found by surveys,...

4 ways to entice your delivery customers to dine-in instead of takeout

Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business. By now, most hospitality businesses have gained...

Is your website ready for Local Search Engine traffic?

When it comes to SEO we hear a common question repeating itself from local Cambridge business owners “How do I optimise my website for local search?” The SEO reasons to keep website and page content optimised and updated If you need to flourish in an online marketplace, your white hat link building, affiliate marketing, social media marketing, and influencer marketing strategy...

What is Local SEO?

Local Search Engine Optimisation/SEO is all about increasing search visibility for businesses that serve their local communities. So, why is local search important? Because 45% of all Google searches are for local businesses. In recent study undertaken it showed that 96% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited...

How to create local content for Local SEO

The current COVID-19 pandemic and Search Engine algorithms are empowering local businesses more than ever before. In a recent report by Google, their “Think with Google” surveys report a titanic of searches that contain the phrases “near me” and “near me today/tonight”. So what do you as a business owner need to take away from these findings? “Proximity, relevance, and...

How to improve your local ranking on Google, with Google My Business optimisation

When someone searches for a business or place near their location, they’ll find local results across Google, in places like the Google Map Pack and Google Search. For example, you can probably find local results if you search for 'Italian restaurant' from your mobile device. Google try to show you the kind of nearby restaurant that you’d like to...