Entries by GrahamPaffett

How The Pandemic May Affect 2020 Holiday Shopping

How the pandemic may affect holiday shopping
If you’re anything like us, when you imagine the start to the holiday season, you probably envision shoppers lined up at shopping centres around the UK before sunrise for Black Friday deals or rushing to stores in the days before December 25.  But we know shopping this year is likely to be very different thanks to the impact of the...

The story of U.K. lockdown through Google Trends

London In Lock Down
By now, we are well aware that the world around us has changed dramatically. Google Trends have proven an important tool to understand these changes, shedding light on people’s evolving lifestyles, behaviour and attitudes as the crisis unfolds, and are an important starting point for advertisers to plan, activate, and measure their advertising in response to this new environment. Predicting...

What is Instagram Reels & “How do I use it?”

Instagram Reels
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space...

How To Set Up Facebook Shops in Facebook Commerce Manager

How-To-Set-Up-Facebook-Shops-in-Facebook-Commerce-Manager
The information below has been created to assist you if you are one of the  information people who got an email or notification that they can now use Facebook Shops.  Shops is being released gradually and isn't currently available to everyone. With Facebook Shops, you can show and sell products on Facebook and Instagram. Anyone who visits your shop will see your...

How To Apply For Tik Tok Advertising Ad Credit

Tik Tok Paid Marketing Cambridge
We all know small and medium-sized businesses (SMBs) play an important role in building communities, and the social media "new kid on the block" Tik Tok  are committed to empowering and supporting businesses like yours during these challenging times. Eligible SMB customers can claim a one-time free ad credit worth £240.00 GBP to be used by December 31, 2020. ...

Facebook & Instagram roll out “Shops” Heralding a NEW era in “Social eCommerce”

What Is Facebook Shops
So just "What Is Facebook Shops"... Available today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and the announcement will more than likely mean a bigger push for it’s Libra cryptocurrency initiative, while Instagram allows...

About Google Responsive Display Ads

So What Are Google Responsive Display Ads… Responsive display ads are replacing responsive ads as the default ad type for the Display Network. Google Responsive Display Ads can be used in standard Display campaigns as well as Smart Display campaigns. To create a responsive display ad, upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ads to be

Messenger Rooms in Facebook News Feed

Facebook Messenger Rooms
Facebook have rolled out Messenger Rooms, which are joinable group video calls that make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room right from Messenger or Facebook, and invite anyone to join, even if they don’t have a Facebook account. Rooms will soon hold up to 50 people with...

The Affect COVID-19 On eCommerce & Consumer Behaviour

Impact Of COVID-19 On Consumer Behaviour
There’s no doubt that the global crisis caused by the pandemic Coronavirus (COVID-19) has created an incredibly difficult business climate. Businesses globally are being presented with many new challenges that most consultants and agencies have never had to face before. International borders are closing, bricks-and-mortar and high streets businesses are shutting their doors, and people are told to isolate at...