Graham Paffett

Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Entries by Graham Paffett

True Loyalty Can’t Be Purchased… It Must Be Cultivated! The LoyaltyLion Advantage

Most loyalty programs don’t work the way people think. They offer discounts, points, and tiers—but they miss the point. Loyalty isn’t about rewards. It’s about recognition. It’s about showing your best customers that they matter. Not once. Every time.That’s why at One9Seven6, we recommend any brands using Shopify explore LoyaltyLion. The loyalty platform built around how people actually behave. It’s...

When Psychology Drives Performance: The Digital Lessons Hidden in Dishoom’s Dice Strategy

When Consumer Psychology Drives PerformancePublished July 8th 2025 (Image Credits www.dishoom.com)The Digital Lessons Hidden in Dishoom's Matka Dice StrategyDishoom's "roll a 6, eat free" Matka (मटका - pronounced: mut-ka) campaign seems straightforward, but it's actually a masterclass in behavioral psychology. Instead of simply cutting prices, they engineer experiences. The result? Customers don't just purchase - they engage, share stories,...

How to Use Visual Content to Enhance Website Conversions

How to Use Visual Content to Enhance Website Conversions Conveying your message to the reader requires several out-of-the-box approaches. And one of the most effective ones is implementing visuals. Published March 3 2023 Content that lacks images appears dull and leads to readers leaving your website. On the other hand, the right pictures help grab attention, convey emotions, and build trust with...

The Complete Guide To Registering Your Business On Apple Business Connect

The Complete Guide To Registering Your Business On Apple Business Connect Everything you need to know about getting your business listed on Apple Business Connect Published February 3 2023 Move over Google Maps, Apple has announced that it is going to supercharge it’s Apple Map listings with the roll out of Apple Business Connect to the USA (do not worry) the global...

A Complete Guide On Field Mapping Elementor With MailChimp

Your Complete Guide Field Mapping Elementor With MailChimpWe spend hours pulling apart Wordpress websites to make them more effective and efficient for brand owners.We look at how we can integrate tech, elements and processes to streamline daily, weekly and monthly business tasks.If you are a business or brand owner, you know the importance of collecting data and managing leads in...

How To Add Meta/Facebook Messenger To your SquareSpace Website 2022 Edition

How To Add Meta/Facebook Messenger To your SquareSpace Website Using Facebook Messenger makes perfect sense when you’re looking to engage with customers both current and prospective. wNew visitors to your website can use the Meta/Facebook live chat feature to speak with you personally, but you will be seen as your company. Your Facebook profile will therefore appear in place of your...

A Complete Guide To Setting Up Google Analytics 4 & Migrating Over From UA

Our Complete Guide To Setting Up & Migrating ToGoogle Analytics 4 GA4 From Universal Analytics A complete Set Up Guide On Google Analytics 4 GA4 To set up Google Analytics 4, follow these steps:Visit the Google Analytics website and sign in to your Google account. If you don't have a Google account, you can create one for free.Click on the...

10 Reasons Why Your Brand Should Switch To Google Analytics 4

10 Reasons Why Your Brand Should Switch To Google Analytics 4 Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform, and it offers a number of exciting new features and improvements over its predecessor, Google Analytics. Here are 10 key reasons why you should be using GA4:GA4 is more focused on user-centric metrics. This means...

Google Helpful Content Update Dec. 2022

Google Helpful Content Update (HCU) has rolled out (December 2022 update) Google recently announced (5ths December) its newest algorithm update, the Helpful Content Update (HCU), which is aimed at improving the quality of search results by prioritising websites that provide helpful and informative content. This update is a significant change to the way that Google ranks websites, and it has...

Google Announces September 2022 Core Algorithm Update

Google September 2022 Core Algorithm Update Google has announced on the 12th of September 2022 of a new “Core Algorithm Update”.The official Google list of Core Algorithm Updates, shows that it will take up to two weeks to finish the complete roll out of their latest Algorithm Update. "Released the September 2022 core update. The rollout could take 2 weeks to...