Most loyalty programs don’t work the way people think. They offer discounts, points, and tiers—but they miss the point. Loyalty isn’t about rewards. It’s about recognition. It’s about showing your best customers that they matter. Not once. Every time.
That’s why at One9Seven6, we recommend any brands using Shopify explore LoyaltyLion.
The loyalty platform built around how people actually behave. It’s flexible, personal, and proven, used by some of the most switched-on Shopify stores to turn repeat purchases into a real relationship.
It’s also grounded in what we covered in our previous breakdown of Dishoom’s dice game, Matka (मटका – pronounced: mut-ka) – the best marketing taps into memory, emotion, and habit. LoyaltyLion does exactly that! at scale!
Loyalty Isn’t Bought, It’s Built
Published July 8th 2025 (Image Credits Represent Clothing, Loyalty Lion, Origin Coffee)
LoyaltyLion in Action…
Real Brands, Real Growth
Represent Clothing – Turning Loyalty into Revenue
Streetwear brand Represent didn’t just bolt on a loyalty program. They built one that matched the brand’s tone, energy, and audience.
Through PRESTIGE, their points-based program powered by LoyaltyLion, Represent saw:
- A 19% increase in revenue from members in the program
- A 4x higher customer lifetime value from members vs non-members
- Faster second purchases and stronger retention across the board
That’s not just about giving away discounts. That’s smart loyalty design—built on status, emotional reward, and momentum.
Customers weren’t just spending more. They were coming back faster, buying more often, and telling others. LoyaltyLion made the data side easy. Represent made it brand-worthy.
Origin Coffee: Brewing Loyalty from First Sip to Subscription
Independent coffee brand Origin Coffee used LoyaltyLion to strengthen its DTC experience. Their customers were already loyal – they just needed a program that made that loyalty visible.
With LoyaltyLion, Origin:
- Increased redeeming customers by 40%
- Saw 20% of loyalty redeemers return within 30 days
- Brought loyalty data into their email flows to boost reactivation
By showing customers how close they were to a free bag of beans, and personalising emails based on behaviour, they made the program feel personal not promotional.
Loyalty wasn’t a side feature. It became part of the brand experience.
Here’s the strategic approach:
1. Deploy Unexpected Rewards Over Predictable Discount
Standard points systems are functional but forgettable. Humans respond far more powerfully to surprise rewards than anticipated ones. LoyaltyLion’s behavior-triggered reward system lets you orchestrate meaningful surprises throughout the customer journey.
Consider it your digital equivalent of Dishoom’s dice moment, but intelligently automated. One customer receives recognition for consecutive weekly purchases. Another gets rewarded for detailed product reviews. These aren’t aggressive promotions, they’re strategic acknowledgments that feel genuinely earned.
Strategic surprises build emotional equity and create anticipation for future interactions.
2. Personalised Loyalty That Adapts to Each Customer
LoyaltyLion’s deep integration with email platforms and customer data systems transforms loyalty from an isolated feature into a seamless brand experience thread.
This integration is transformative.
Customers don’t just accumulate points – they witness their personal journey unfold. They receive communications that align with their specific engagement stage. Most importantly, offers are tailored to actual behavior patterns, not demographic assumptions.
Effective personalisation isn’t about complexity – It’s about relevance. LoyaltyLion delivers precisely targeted experiences that feel individually crafted.
3. Celebrate Engagement, Not Just Transactions
Exceptional loyalty programs transcend checkout mechanics to create community belonging. They recognise customers for choosing your brand, not merely for spending money.
LoyaltyLion enables recognition of diverse engagement behaviors: referrals, reviews, milestone celebrations, social connections. These interactions cost customers nothing but significantly deepen brand affinity.
The focus shifts from accumulation to acknowledgment. This emotional recognition creates lasting impact far beyond any discount’s temporary appeal.
4. Visible Loyalty That Drives Engagement
Loyalty programs only succeed when they’re discoverable and engaging.
LoyaltyLion’s integrated widgets, progress indicators, and contextual prompts maintain loyalty visibility throughout the shopping experience without disrupting user flow. They make loyalty immediately apparent and give customers compelling reasons to engage within your existing store environment.
No external app downloads or email checking required. Real-time feedback shows customers their actions have immediate value and recognition.
This visibility mirrors Dishoom’s end-of-meal dice moment – a memorable experience that generates conversation and anticipation, regardless of the outcome.
The Loyalty Shift Is Happening
Discounts don’t create fans. They create price-sensitive shoppers.
If you want loyalty that lasts, you have to make customers feel like they’re part of something. That takes more than coupons. It takes strategy, consistency, and a platform that’s flexible enough to grow with you.
LoyaltyLion gives you the toolkit. One9Seven6 helps you use it properly.
And the end goal? The same reason Dishoom’s dice game works: people feel something, that feeling is what brings them back.
Where One9Seven6 Comes In!
LoyaltyLion isn’t just a plugin. It’s a toolkit. To get the most out of it, you need a strategy that understands your customers, your margins, and your brand.
At One9Seven6, we help Shopify merchants build loyalty programs that make sense. We bring together:
- Creative design that feels like your brand not a loyalty template
- Smart segmentation that rewards the right behaviour
- Behaviour-led thinking that taps into emotion, not gimmicks
- Clean integration with Shopify and your email tools
We don’t push loyalty as a feature. We make it part of your growth engine.
As an official Shopify Partner, we’re trusted to work within the ecosystem and build systems that are built to last.
The Bottom Line
Points don’t build loyalty. Feelings do.
LoyaltyLion is one of the few platforms built with that understanding baked in. It works because it’s not just a system—it’s a psychology-led engine for real customer connection.
And when combined with clear brand thinking, smart UX, and a focus on long-term value, it becomes one of the most powerful marketing tools a brand can use.
Dishoom rolled a dice and made people smile. Brands like Represent and Origin are doing the same thing online, only with smarter tools and better data.
Ready to build loyalty that goes deeper than discounts?
Let’s talk. We’ll show you how to do it with LoyaltyLion, Shopify, and strategy that’s grounded in how people actually behave.
