What is Meta/Facebook ODAX?
What is Meta/Facebook ODAX?
ODAX or “Outcome-Driven Ad Experiences” is Meta’s understanding that minimalistic is clutter-free - less is more manifesting. All the more an ad should be judged based on what it achieves. ODAX does just that while simplifying the way campaign objectives are set. What could get better?
The ODAX update on Facebook Ads Manager applies to campaigns in...