Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Entries by Graham Paffett

So what is Engagement Rate?

What is an engagement rate
What is Engagement Rate? Engagement rates are metrics KPI’s (Key Performance Indicators) that track how actively involved with your content your audience is. Engaged consumers interact with brands through “likes” comments and social sharing. Engagement rate is a metric often used in analysing the efficiency of brand marketing campaigns. People who spend time interacting with your companies social media posts, videos,...

Content creation in St Neots @ Bohemia

Bohemia st Neots
Nestled in the wonderful Market Town of St. Neots in Cambridgeshire is a truly amazing cafe cross bar, cross restaurant by the name of Bohemia that is open seven days a week. Bohemia was founded by partners James and Ashley back in June 2016 and it was their vision and attention to detail that has created one of the towns...