Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Entries by Graham Paffett

Which is the best hosting for WordPress?

KINSTA - Best Wordpress hosting
Launching an online platform and marking their presence on the internet is pivotal and inevitable for any-scale business and in any industry. That’s why a business needs WordPress help. And when one is looking for a robust, futuristic and (meanwhile) secure WordPress cloud server hosting website for creating, running, or growing a website, Kinsta outdoes its 2021 peers.Let us...

The ultimate guide on “How to remove a bad Google My Business review”

How To remove A Bad review On Google
Google reviews can make your business so we are going to tackle the number one questions we get asked "How To Remove A Bad Review On Google My Business". If your a small business owner of whatever size you probably would have suffered from Fake Google reviews, Negative Google reviews, Bad Google reviews on your Google My Business listing, and...

How to create and install the Ad TikTok Pixel

Create and install a TikTok pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads’ impact on your website. This clever bit of code enables you to monitor sales, user activity, and find the right audience for your ads. TikTok’s pixel is a javascript code that allows you to track and understand the actions users take on your website. When a user...

The 5 TikTok Ad formats explained

TikTok Ad Formats Explained
With 5 different ad formats to choose from, knowing what type of TikTok ad format best suits your business marketing objective can be quite challenging for first-time TikTok marketers. Most businesses even stop to wonder if TikTok Ads are even worth the hustle in the first place, but thats what people thought about Facebook Advertising and look at that now.......

5 free post lockdown marketing tips to help your business

Post Pandemic Marketing Ideas
With the UK governments announcement on the 22nd Of February, we all have a better and clearer roadmap of what we can expect “IF” all things go to plan and we get the pandemic under control. If 2020/21 has taught us anything as business owners, it’s that things we can change and adapt rapidly – in both our business and...

Why are WordPress sites so slow?

how to make your Wordpress website quicker
How fast your website loads can have a direct effect on whether you turn visitors into new customers and fans. When your site is delivered to visitors fast, you’ll give everybody the chance to engage with your content. Plus, page loading speed and server response time are significant factors in how Google ranks your website. But if you don’t reduce...

How to verify your domain with Facebook if you have a Squarespace site in 8 steps

How To Verify Your Domain With Facebook If You Have A Squarespace Site In 8 Steps
We have had a few companies ask for advice off the back of our Shopify post on the “Facebook Domain Verification” process if you have a Squarespace website so we though we could answer this with a simple blog post, but if your struggling please feel free to reach out to us. So What is Facebook Domain Verification? Domain Verification provides...

Cookies and Chrome – How to prepare your business for a more private web

Google Cookies & Chrome Changes
The digital advertising ecosystem is in the midst of a significant overhaul to deliver a more private web than ever before. This comes as individuals around the world rightly demand more online privacy and control. Searches for “online privacy” grew by more than 50% globally in 2020 compared to the previous year. It’s time to evolve to serve people better...

Instagram adds NEW ‘professional dashboard’ for businesses and content creators

Instagram adds professional dashboard for businesses and creators
The NEW “professional dashboard is available to anyone with a business or creator account. Instagram is working on a new feature for business owners and influencers. The app is adding a new “professional dashboard” feature that brings all the app’s business tools into a dedicated space in the app. The new dashboard is meant for anyone who uses Instagram professionally and...