Google Helpful Content Update (HCU) has rolled out (December 2022 update)
Google recently announced (5ths December) its newest algorithm update, the Helpful Content Update (HCU), which is aimed at improving the quality of search results by prioritising websites that provide helpful and informative content. This update is a significant change to the way that Google ranks websites, and it has the potential to significantly impact the search rankings of many websites.
One of the key goals of the HCU update is to provide searchers with the most helpful and informative content possible. This means that websites that provide high-quality, relevant content that answers users’ questions and addresses their needs will be more likely to rank higher on the SERPs. In contrast, websites that provide low-quality, irrelevant content may see their search rankings drop as a result of the update.
One of the key factors that Google will be looking at when determining the helpfulness of a website’s content is the user experience. Websites that provide a positive user experience, with clear and easy-to-navigate content, will be more likely to rank higher on the SERPs. This means that website owners will need to focus on creating a user-friendly website that provides valuable and useful information to their audience.
Another important factor that Google will be considering when evaluating a website’s content is its relevance to the user’s search query. Websites that provide content that is closely related to the user’s search query will be more likely to rank higher on the SERPs. This means that website owners will need to focus on creating high-quality, relevant content that addresses their audience’s needs and interests.
The HCU update is a significant change to the way that Google ranks websites, and it has the potential to significantly impact the search rankings of many websites. By providing helpful and informative content, focusing on user experience, and creating relevant content, website owners can improve their search rankings and drive more traffic to their website.
Google has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started on December 5th but it’s impacts were noticeable on December 6th.
What is NEW in the Google Helpful Content Update (HCU)
Now the helpful content update (aka system) is a global update, impacting all languages and not just the English language. This will help Google’s systems detect more forms of low-quality content created for search engines and primarily not for people.
Google also told us this system was updated with additional signals to help Google identify more content created primarily for search engines versus people.
Timings for Google HCU.
Google said this update appeared for a tiny amount of queries late on December 5th but on December 6th it became a more notable update, being more visible.
Rollout of Google HCU:
The rollout, like most other Google updates, should take about two weeks to completely roll out
10 Essentials About The Helpful Content Update (HCU)
1. The Helpful Content Update (HCU) is a recent algorithm update from Google that aims to improve the quality of search results by prioritising websites that provide helpful and informative content.
2. The HCU update focuses on providing searchers with the most helpful and informative content possible, which means that websites that provide high-quality, relevant content will be more likely to rank higher on the SERPs.
3. The user experience on a website will be a key factor in determining its helpfulness, so website owners will need to focus on creating a user-friendly website with clear and easy-to-navigate content.
4. Relevance to the user’s search query is also important, so website owners will need to create content that is closely related to the user’s search query in order to improve their search rankings.
5. The HCU update is a significant change to the way that Google ranks websites, and it has the potential to significantly impact the search rankings of many websites.
6. By providing helpful and informative content, focusing on user experience, and creating relevant content, website owners can improve their search rankings and drive more traffic to their website.
7. The HCU update is part of Google’s ongoing efforts to provide the most helpful and relevant search results to its users.
8. The update is aimed at improving the user experience of search by providing high-quality, relevant content that answers users’ questions and addresses their needs.
9. Websites that provide low-quality, irrelevant content may see their search rankings drop as a result of the HCU update.
10. By focusing on creating high-quality, helpful content, website owners can improve their search rankings and drive more traffic to their website.
If your business is seeing a decline in “Organic Search Results” as a by product of not keeping onto of your SEO then reach out to our team and we can assist in rescuing your organic traffic.
