Why reviews are more important than ever in Local Search

Customer reviews are of the greatest moment in this pandemic-shaped era of business. Reviews are the business to enterprises of all sorts for two overriding reasons: ( 1 ) people no longer want to spend their hard-earned quids on dodgy jumble sales and ( 2 ) since Google puts user experience above anything, so should SEO. As found by surveys,...

4 ways to entice your delivery customers to dine-in instead of takeout

Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to keep up their current delivery/takeout volume even with indoor reopened post COVID-19 pandemic. Deliveries do still make up a large proportion of revenue for many in the hospitality business. By now, most hospitality businesses have gained...

Is your website ready for Local Search Engine traffic?

When it comes to SEO we hear a common question repeating itself from local Cambridge business owners “How do I optimise my website for local search?” The SEO reasons to keep website and page content optimised and updated If you need to flourish in an online marketplace, your white hat link building, affiliate marketing, social media marketing, and influencer marketing strategy...

What is Local SEO?

Local Search Engine Optimisation/SEO is all about increasing search visibility for businesses that serve their local communities. So, why is local search important? Because 45% of all Google searches are for local businesses. In recent study undertaken it showed that 96% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited...

How to create local content for Local SEO

The current COVID-19 pandemic and Search Engine algorithms are empowering local businesses more than ever before. In a recent report by Google, their “Think with Google” surveys report a titanic of searches that contain the phrases “near me” and “near me today/tonight”. So what do you as a business owner need to take away from these findings? “Proximity, relevance, and...