Why you should be verifying your domain on Facebook

Verifying your Domain on Facebook

Why It’s Important To Verify Your Company URL In Facebook Business Manager

Domain Verification and Facebook Pixel Events

Domain verification is part of the changes Facebook implements in respect of Apple iOS 14 privacy changes.

Facebook will ask Apple permission to track 8 conversion events per domain. Domain verification establishes which Business Manager account has the authority to configure and prioritizse the 8 available conversion events for a given domain.

Domain Verification and link editing

Domain verification allows you to manage editing link permissions for both organic and paid content. Only trusted partners or employees can edit make changes to your content.

After you verify your domain, Pages without editing permissions will not be able to make changes to your ads.

Facebook Domain Verification

Domain Verification is a simple process that you can do inside your Business Manager. There is one step you need to perform on your website that involves one of the 3 following processes:

  • DNS Verification
    Add a DNS TXT record to your domain host to prove that you own the domain. Most domain hosts allow this, but the specific steps for each service will vary. If you need help, please contact your domain host’s support team or check their documentation.
  • HTML File Upload
    Upload an HTML verification file to your website. To do this you need admin access to your website’s root folder. This will verify your domain immediately.
  • Meta-Tag Verification
    Set the meta-tag containing the verification code into the <head> section of your website’s homepage.


Among the three, Meta-Tag Verification is the easiest, and you can do it with various WordPress plugins, for other site technologies please contact us – however we have also undertaken the same process via DNS settings and we found both of these two options the quickest.

Why You Should Verify Your Domain & Apple iOS14

You may need to verify your website’s domain to help avoid any future disruption of your website campaigns. Domain verification must be done for the effective top level domain plus one (eTLD+1). For example, for www.books.jasper.co.uk, books.jasper.co.uk and jasper.co.uk the eTLD+1 domain is jasper.co.uk. 

This can help ensure that your domain verification will encompass all variations.

Domain verification should be prioritised for domains with pixels used by multiple businesses or personal ad accounts. This will enable you to configure pixel conversion events when Aggregated Event Measurement becomes available.

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimise, target, and report on web conversion events from any of our business tools will be affected.

How Apple’s iOS 14 Release May Affect Your Ads

Specifically, Apple will begin to require that all apps in the App Store show a discouraging prompt to users on iOS 14 devices, in accordance with their AppTrackingTransparency framework. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt out of tracking on iOS 14 devices, ads personalisation and performance reporting will be limited for both app and web conversion events.

Actions you can take to prepare

Facebook’s Aggregated Events Measurement allows for measurement of web events from iOS 14 devices. Here is what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns.

If you plan to deliver ads for conversion events that occur in your business’s app:


If you do not take any of the above action your Facebook ad campaigns will cease to track and report accurately in Facebook Business Manager, for more info on the impact of the Apple iOS14 update click here.

Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer