Based In Cambridge Or London? Explore How You Can Use TikTok Ad Marketing To Grow Your Business.Click To Start Advertising Your Brand On TikTok
If you run a business based in Cambridge London, or anywhere else in the U.K, then you know the sudden attention and the praise that TikTok has been amassing from renowned brands and marketers in the recent past.
Sitting at your home-office desk while scrolling through TikTok videos, you run into your competitors’ content on the app that seems to be doing really well and you start wondering whether your slow adoption of TikTok marketing is giving your competitors an unfair advantage.
The truth is it might be! A lot happened on the platform following the lockdowns that Covid-19 forced us into last year. The platform grew in millions of followers, surpassing the total number of users in well-established social media B2B platforms such as LinkedIn.
Though TikTok marketing started a little bit slow, it’s now fully catching on. Brands are embracing the platform and adopting the use of TikTok Ads to expand their reach, boost brand awareness, champion actions, drive sales and engage their customers.
In a bid to attract even more businesses on the platform, TikTok has been testing, rolling out, and improving their Ads products to make them more effective and appealing to the advertisers.
So Why TikTok Ads/Marketing?
TikTok is a one-stop destination for hilarious, creative, and authentic videos that see an average viewer spend 52 minutes a day on the platform. Brands are moving away from generic corporate messaging towards the type of messaging that tells a compelling story, fosters authenticity, and enhances personalisation.
This is where TikTok beats all the other social media platforms by a mile and a half. This sort of authenticity is being leveraged by brands to tell their stories and connect more candidly with their potential customers. From funny clips at work to dancing competitions by co-workers, TikTok enables you to portray your company as something more than just a faceless entity bugging you to buy their product.
Now, while you can achieve these great results organically by interacting with users on the platform, posting regularly, and executing your TikTok marketing strategy, TikTok Ads can take this to a whole new level, rewarding you with millions of impressions and thousands of participants joining your challenges.
If you are not yet convinced, consider the following TikTok Stats of 2021:
- TikTok now has over 800 million monthly users on the platform.
- TikTok apps have been downloaded over 2 billion times on both Google Play Store and Apple AppStore.
- TikTok app downloads grew by over a billion in the last 8 months alone. 2020 was a big year for the company.
- An average TikTok user spends about 52 minutes per day on the platform.
- The most viewed content on the platform is entertainment content, followed by dance videos.
- TikTok is set to reach 10million users in the U.K by the end of 2021.
- @hollyh is the U. K’s largest TikTok influencer with 16.6million followers.
What Ad Content Should You Create?
For your ad campaigns to be successful, you need content that is both entertaining and intriguing. Also, depending on whom you are targeting, you need to tailor your content accordingly. TikTok users are mostly young users under the age of thirty. If your product serves this market, then TikTok Ads can do wonders in boosting your online presence and the awareness of your brand.
Some of the most popular industries on TikTok are:
- Genuine Face To camera & Brand Story Telling
- Fitness and Sports
- How To Videos
- Home décor/reno and Do it Yourself (DIY) projects
- Cooking and Recipes
- Life hacks, Life advice
- Home living and outdoors
TikTok users resonate well with videos that represent these industries. As a marketer, regardless of what your industry is, you can make office videos where you can show your colleagues trying to make a sandwich, something going horribly wrong and the other co-workers busting out instead of rushing to help, or document that employee who always come to work with her pet, or your fun CEO, Cool Mark as he breakdances to clients waiting in the line.
How to Run Ads That Convert on TikTok?
To succeed with your TikTok campaigns, you need to approach your advertising as both an art and a science.
At One9Seven6, we have found out that the following critical steps help you in creating ad content that will do well online:
- Target audience analysis:
Understand who your target customer is, and profile them according to their demographics, interests, and location. You can then use these data when creating custom audiences in your TikTok Ads platform.
- Identifying campaign goals and performance metrics:
Having a definite goal for each of the campaigns that you run ensures that you create the right content and devise a way to gauge and improve the performance of your ads. Your main goal could be anything from boosting brand awareness, increasing your presence on TikTok, driving website traffic to generating leads and sales.
Depending on what your goals are, choose one main metric or key performance indicator (KPI) that will be used to assess the success or lack thereof, of your campaigns. These data can then be used to inform your future campaigns.
- Deciding on the ad format:
The content format that you choose will have a direct impact on the content type that you will create. Viral dance moves and daring acts content are more suited for TikTok Challenge ads while informational or demo videos do well in in-feed ads.
- Campaign content planning and development:
The next step is to plan out your content. The content type you choose here should largely be influenced by two factors: target audience and campaign goal. Understanding your target customer means that you will be in a better position to create and deliver content in a way that will resonate with millions of them.
- Content production:
This is where you bring together all the aspects of your content and package them into a final video content that you can then upload and edit with TikTok Creative Tools. You’re now ready to launch your campaigns. Submit your campaign for review. Once your ad is live, start monitoring the performance.
How Much Does It Cost to Advertise on TikTok?
Clearly, most TikTok’s ads options are not lucrative for small businesses, but rather established brands with generous monthly marketing budgets.
However, that doesn’t mean your business is left out. In-feed ads can give you amazing results if you take the time to create truly shareable content. You can get started with in-feed ads for £362 only.
Other ad formats range from £32,700 to £77,700 per day depending on the ad the format.
You can leverage the power of influencers to promote your challenge instead of running expensive hashtag challenge ads. Micro influencers may charge anywhere between £100-£350 per post while more prominent influencers may charge you around £950.
If you decide to use TikTok influencers, then make sure that you go for those who are in your niche and have highly engaged audience.
Are you ready?
At one9Seven6, we work with brands in exceptional brands in Cambridge, London & the USA to create omni-channel marketing strategies that include paid ads and influencer marketing experience that always provide quantifiable & trackable results in terms of sales and exposure.
Talk to us today so that we can start planning the best content that will give you the returns that your business needs.
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