How much does it cost to advertise on TikTok?

Clearly, most TikTok’s ads options are not lucrative for small businesses, but rather established brands with generous monthly marketing budgets. However, that doesn’t mean your business is left out. In-feed ads can give you amazing results if you take the time to create truly shareable content. You can get started with in-feed ads for £175 only. You can leverage the power...

How to create and install the Ad TikTok Pixel

Create and install a TikTok pixel
The TikTok Pixel is a powerful measurement tool that tracks your TikTok ads’ impact on your website. This clever bit of code enables you to monitor sales, user activity, and find the right audience for your ads. TikTok’s pixel is a javascript code that allows you to track and understand the actions users take on your website. When a user...

The 5 TikTok Ad formats explained

TikTok Ad Formats Explained
With 5 different ad formats to choose from, knowing what type of TikTok ad format best suits your business marketing objective can be quite challenging for first-time TikTok marketers. Most businesses even stop to wonder if TikTok Ads are even worth the hustle in the first place, but thats what people thought about Facebook Advertising and look at that now.......

Why you should be verifying your domain on Facebook

Verifying your Domain on Facebook
Why It’s Important To Verify Your Company URL In Facebook Business Manager Domain Verification and Facebook Pixel Events Domain verification is part of the changes Facebook implements in respect of Apple iOS 14 privacy changes. Facebook will ask Apple permission to track 8 conversion events per domain. Domain verification establishes which Business Manager account has the authority to configure and prioritizse the...

How to use Facebook Pixel to reach devices on iOS 14

Facebook Pixel to Reach Devices on iOS 14
Apple has announced changes with iOS 14 that impact how we receive and process conversion events from tools like the Facebook pixel. Once these changes take effect, we will request permission through Apple’s AppTrackingTransparency framework to track conversion events occurring on iOS 14 devices. We’re providing guidance on how to prepare for the changes which are expected to be...

Facebook’s removing its 28-day attribution model

Facebook's Removing its 28-Day Attribution Model
What does Facebooks move to scrap the 28-day attribution model mean to you and your business if you run Facebook Ads Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution models enable...

How to apply for TikTok Advertising Ad Credit

Tik Tok Paid Marketing Cambridge
We all know small and medium-sized businesses (SMBs) play an important role in building communities, and the social media "new kid on the block" Tik Tok  are committed to empowering and supporting businesses like yours during these challenging times. Eligible SMB customers can claim a one-time free ad credit worth £240.00 GBP to be used by December 31, 2020. ...

What is Facebook Pixel?

facebook pixel
First and foremost Facebook Pixel is FREE to set up, and in the majority of cases a very quick 10 minute job to deploy on your website. Facebook pixel is an analytics tool that allows you to measure the effectiveness of your paid social advertising by understanding the actions people take on your website. You can use the pixel to: • Make...