Graham Paffett

Facebook & Instagram roll out “Shops” heralding a NEW era in “Social eCommerce”

So just “What Is Facebook Shops”… Available today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and the announcement will more than likely mean a bigger push for it’s Libra cryptocurrency initiative, while Instagram allows...

About Google Responsive Display Ads

What Are Google Responsive Display Ads… Responsive display ads are replacing responsive ads as the default ad type for the Display Network. Google Responsive Display Ads can be used in standard Display campaigns as well as Smart Display campaigns. To create a responsive display ad, upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ads to...

Messenger Rooms in Facebook News Feed

Facebook have rolled out Messenger Rooms, which are joinable group video calls that make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room right from Messenger or Facebook, and invite anyone to join, even if they don’t have a Facebook account. Rooms will soon hold up to 50 people with...

The affect COVID-19 on eCommerce & consumer behaviour

Impact Of COVID-19 On Consumer Behaviour

There’s no doubt that the global crisis caused by the pandemic Coronavirus (COVID-19) has created an incredibly difficult business climate. Businesses globally are being presented with many new challenges that most consultants and agencies have never had to face before. International borders are closing, bricks-and-mortar and high streets businesses are shutting their doors, and people are told to isolate at...

Google My Business – Covid-19 Update 30 March 2020

Challenging times means that businesses need to evolve and adapt to the situations that are surrounding us right now… and that includes GOOGLE. Google My Business Shuts Down Reviews, FAQ’s and More… Google My Business (GMB) is shutting down some GMB functionalities. In this blog post I am going to go through each and every one of them so you can find...

Tim Wallace – Automotive photographer

Award Winning Photographer Tim Wallace, is based in Manchester and works both in the UK and internationally with many large respected clients, and has received awards for his commercial and advertising work. Both my team and myself had the upmost pleasure in interviewing renowned automotive photographer “Tim Wallace” from Ambient Life. Tim spoke to us at length or just under...

Creating content with purpose

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format. Creating “Killer Content” is what will separate you from your competitors, it defines more than just a pretty photograph or videography,...

What is Facebook Pixel?

First and foremost Facebook Pixel is FREE to set up, and in the majority of cases a very quick 10 minute job to deploy on your website. Facebook pixel is an analytics tool that allows you to measure the effectiveness of your paid social advertising by understanding the actions people take on your website. You can use the pixel to: • Make...

Making it easier to shop for clothes

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Google is making it easier to browse for clothes directly in Search, which is great if you’re a eCommerce fashion retailer. Google wants to make it easier for you to find your style and browse for clothes directly in Search. The company is releasing a revamped shopping experience that aims to bring a wide array of clothes in one place,...

What is Google My Business?

So What Is Google My Business and Google Map Pack? One of the best and easiest ways you can position your business to appear as part of the local pack is to claim your FREE business listing on Google and manage your information using Google My Business (GMB). Google My Business is an important first step in any localised SEO strategy...

Author: Graham Paffett

Entries by Graham Paffett