Welcome To “The Edit”…
“The Edit” blog has been created to empower you with the latest news within the world of digital marketing and also some of our latest works… we hope you find time to have a coffee and enjoy….
Get privacy-safe customer insights with Google Analytics
A lot has been going on lately in the marketing world as new trends are setting in for online shopping, online presence, advertising, browsers, cookies,
Respect User Consent Choices with Google Tag Manager your all you need to know guide
Online shopping has become a whole new ballgame with billions more pouring into online websites to shop for everything from groceries to furniture to advanced
Google Ads Financial Products & Services Policy Update June 2021
Google will be updating the Google Ads Financial Products and Services policy in August, 2021, to introduce new verification requirements for Financial Services advertisers targeting
Everything you need to know about Google Core Vitals Update
June 2021 was a very important revamp time for Google Search Engine Pages. Google announced these changes – the Core Vital Updates – through their
How the Apple iOS 15 update will change Email Marketing forever
Apple iOS 15 & Email Marketing – All You Need to Know & Do to Keep Rolling The fine morning of the 7th of June,
How to set up Facebook Conversions API (CAPI) in Shopify & WordPress
If you’re a business advertising on Facebook and Instagram, you will understand sheer importance of tracking proper data from your paid social activities. Accurate tracking
How the Apple iOS14 update is affecting Facebook & Instagram advertising campaigns [ Part 2 ]
Effect #2 – Facebook & Instagram Reduction In conversions In our last “The Edit” post (Effect #1) we looked at Facebook & Instagram audiences that
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How the Apple iOS14 update is affecting Facebook & Instagram advertising campaigns [ Part 1 ]
Effect #1 – Facebook & Instagram Audiences Sizes Have Been Reduced We are only but a few weeks into the Apple iOS14 Update and as
TikTok Paid Marketing: How to use TikTok Ads to grow your brand
If you run a business based in Cambridge, London, or anywhere in the USA, then you know the sudden attention and the praise that TikTok