Welcome To “The Edit”…
“The Edit” blog has been created to empower you with the latest news within the world of digital marketing and also some of our latest works… we hope you find time to have a coffee and enjoy….
What is Meta/Facebook ODAX?
What is Meta/Facebook ODAX? ODAX or “Outcome-Driven Ad Experiences” is Meta’s understanding that minimalistic is clutter-free – less is more manifesting. All the more an
What is Facebook Messenger Advertising – Meta’s new Ads and Messaging Tools for Small Businesses
What is Facebook Messenger Advertising – Meta’s new Ads and Messaging Tools for Small Businesses Meta has been salutary and accommodating towards small businesses ever
2021 Black Friday & Cyber Monday Marketing Strategies
2021 Black Friday and Cyber Monday would practically mark the beginning of a Holiday Season that may be deemed the first proper post-covid yule. The
Google is rolling out continuous scroll on mobile search results
Google is rolling out “Continuous Scroll” for most English searches on mobile, starting in the U.S & UK. Thanks to this new development Google’s mobile
A Guide To Holiday Season Marketing On Instagram – Part 1
No matter what time of year, now is always a good idea to start thinking about your festive holiday marketing plans for the end of
Why reviews are more important than ever in Local Search
Customer reviews are of the greatest moment in this pandemic-shaped era of business. Reviews are the business to enterprises of all sorts for two overriding
How Apple iOS15 Mail Privacy Protection will impact your Email Marketing & steps you can take to lessen the impact
Apple announced the release of a new privacy feature in iOS 15 and Mac OS Monterey. If your a brand that users any form of
4 ways to entice your delivery customers to dine-in instead of takeout
Using data to attract delivery customers to back to your venue Recent research from the hospitality sector revealed that 80% of diners actually plan to
Is your website ready for Local Search Engine traffic?
When it comes to SEO we hear a common question repeating itself from local Cambridge business owners “How do I optimise my website for local