TikTok Paid Marketing: How to use TikTok Ads to grow your brand

If you run a business based in Cambridge, London, or anywhere in the USA, then you know the sudden attention and the praise that TikTok has been amassing from renowned brands and marketers in the recent past.

Sitting at your home-office desk while scrolling through TikTok videos, you run into your competitors’ content on the app that seems to be doing really well and you start wondering whether your slow adoption of TikTok marketing is giving your competitors an unfair advantage.

The truth is it might be! A lot happened on the platform following the lockdowns that Covid-19 forced us into last year. The platform grew in millions of followers, surpassing the total number of users in well-established social media platforms such as LinkedIn.

Though TikTok marketing started a little bit slow, it’s now fully catching on. Brands are embracing the platform and adopting the use of TikTok Ads to expand their reach, boost brand awareness, champion actions, drive sales and engage their customers.

In a bid to attract even more businesses on the platform, TikTok has been testing, rolling out, and improving their Ads products to make them more effective and appealing to the advertisers.

Today, if you want to run ads on the platform and you are from India, Japan, Vietnam, Taiwan, Malaysia, Thailand, or Indonesia, then all you need is to head over to TikTok ads Homepage and create an account. There, you can add a campaign, create an ad group, set up a budget, create custom audience, upload your ad and submit the campaign for review.

If you are however residing in any other country, you are required to go through an advertising representative. Simply head over to the TikTok ads website and submit a form. Your TikTok ad representative will get back to you and guide you on how to get started with your campaigns.

With 5 different ad formats to choose from, knowing what type is right for your business can be quite challenging for first-time TikTok marketers. Most businesses even stop to wonder if TikTok Ads are even worth the hustle in the first place.

Posts in the series

This series of blog posts goes through the why, what, who, when, where and how of TikTok advertising.

Why TikTok Ads?

Brands are moving away from generic corporate messaging towards the type of messaging that tells a compelling story, this is where TikTok beats all the other social media platforms

What TikTok Ad Content Should You Create?

For your ad campaigns to be successful, you need content that is both entertaining and intriguing

Explaining TikTok Ad formats

Let’s explore the various TikTok Ads products that you can leverage to grow your business through the power of TikTok marketing

Targeting TikTok Ads

TikTok Ads targeting isn’t as robust as that of Facebook, but it still allows you to customise your audience to ensure that you reach the right people with your campaigns

How to Run Ads That Convert on TikTok?

To succeed with your TikTok campaigns, you need to approach your advertising as both an art and a science

How Much Does It Cost to Advertise on TikTok?

Clearly, most TikTok’s ads options are not lucrative for small businesses, but that doesn’t mean your business is left out

Are Your Ready To Discover How TikTok Advertising can help you?…

Ready to leverage the power of TikTok advertising? Like it or loath it TikTok is here to stay, with a high proportion of Instagram users moving to the platform in 2020 during the pandemic its has seen a HUGE surge in popularity in an older demographic plus the next generation of purchaser is there in the form of Gen Z.

Become an early adaptor to the platform and watch your brand popularity surge with very low CPC’s (Cost Per Clicks)

One9Seven6 work with brands in Cambridge, London, California, Las Vegas and Utah to create exceptional paid ads and influencer marketing experience that always trickle down to trackable results in terms of sales and exposure.

Please use the form below to let us know more about your requirements, your product or your target market.

    Author: Graham Paffett

    A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer