Author: Graham Paffett

A seasoned luxury goods & services digital marketer with over 20 years Exp. A specialist in developing "disruptive" digital campaigns and strategies for FMCG brands both within the UK and International. • Paid Social (inc. Facebook/Instagram, TikTok, LinkedIn & Pinterest) • SEO (Search Engine Optimisation) • PPC (Pay Per Click) • CRO (Conversion Rate Optimisation) • ASO (App Store Optimisation) • Direct To Consumer & B2B Digital Strategy Specialist • Social Media Marketer

Entries by Graham Paffett

What is Local SEO?

Local Search Engine Optimisation/SEO is all about increasing search visibility for businesses that serve their local communities. So, why is local search important? Because 45% of all Google searches are for local businesses. In recent study undertaken it showed that 96% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited...

How to create local content for Local SEO

The current COVID-19 pandemic and Search Engine algorithms are empowering local businesses more than ever before. In a recent report by Google, their “Think with Google” surveys report a titanic of searches that contain the phrases “near me” and “near me today/tonight”. So what do you as a business owner need to take away from these findings? “Proximity, relevance, and...

How to improve your local ranking on Google, with Google My Business optimisation

When someone searches for a business or place near their location, they’ll find local results across Google, in places like the Google Map Pack and Google Search. For example, you can probably find local results if you search for 'Italian restaurant' from your mobile device. Google try to show you the kind of nearby restaurant that you’d like to...

Are you looking for a Cambridge SEO (Search Engine Optimisation) Agency?

Want to make your business rank higher? Introducing One9Seven6 an SEO Agency based In Cambridge Since you’ve searched for free, and the best SEO services Cambridge area has to find us, we can make your future clients find your business as well for sure. That is exactly the aim of local SEO - to drive more local search traffic to...

A complete guide to Luxury Brand Marketing

Luxury product marketing is the business of promoting and selling high-end products/services. Not only do luxury brands draw consumers in with their high-end products and services, but they also actively manage the consumer perception of these products. The luxury market is more relevant than ever, over the past 18 months even with the COVID -19 pandemic the luxury product market...

The ultimate guide to Feefo & online reviews

The Ultimate Guide To Online Reviews & Feefo
Have you explored genuine utilising a genuine and trusted review platform for your business? your competitors could well be ahead of you by exploring the "Best Online Review” service provider to boost their online SEO visibility, credibility, customer relationships, and brand reputation. So, how does a review platform work and thus help your business? Customer UX Insights may be the...

What Google Search Trends mean for the Travel industry & Travel Marketers in 2021 & beyond

What Google Search Trends Mean For The Travel Industry & Travel Marketers In 2021 & Beyond
The global travel industry has been hit especially hard by the pandemic. It was first into the crisis — and will likely be among the last out of it. Even now, as restrictions loosen, worldwide tourism spending isn’t expected to fully recover until 2023. Predictions from travel & logistics agency McKinsey have expressed concerns that international air traffic won’t...

Get privacy-safe customer insights with Google Analytics

A lot has been going on lately in the marketing world as new trends are setting in for online shopping, online presence, advertising, browsers, cookies, and consent, while Google has been responding to Apple’s iOS14.5 changes too with updates and revamps of their own. With browsers changing the way they handle cookies, the inception of new regulations relevant to the...

Respect User Consent Choices with Google Tag Manager your all you need to know guide

Online shopping has become a whole new ballgame with billions more pouring into online websites to shop for everything from groceries to furniture to advanced machinery and all kinds of services. While the trend presents an amazing opportunity for e-commerce, e-commerce platforms, as well as advertisers, the level of competition in any niche of online business is on an...

Google Ads Financial Products & Services Policy Update June 2021

Google will be updating the Google Ads Financial Products and Services policy in August, 2021, to introduce new verification requirements for Financial Services advertisers targeting the UK. They will publish a policy update on August 30, 2021, and enforcement will take effect seven days later. Advertisers that have not successfully completed the updated verification process by the time enforcement begins...